MAM
Gutenberg Networks steps into Asia with Maatra
MUMBAI: The DDB Mudra Group‘s pre-media production solutions specialist agency Maatra has joined Omnicom Group‘s global integrated production powerhouse Gutenberg Networks.
The Indian agency will be rebranded Gutenberg Networks India, making it the 4th global centre after France, UK and USA.
The rebranded agency will be headed by Radhakrishnan Swaminathan who is currently Maatra president. The first centre in Asia, Gutenberg Networks India is strategically positioned to leverage and expand on Maatra clientele and provide a growth platform.
“We already work with a host of clients of the DDB Mudra Group and others. Our multi-location capability allows us to look at delivering pre-media production services across geographies,” said Swaminathan.
DDB Asia Pacific, India & Japan chairman and CEO John Zeigler said, “We have a strategic vision of taking Maatra from India and transporting its service offering across Asia Pacific. With its robust platform and work flow technologies it is a natural fit with Gutenberg Networks. As a combined force, Gutenberg Networks India will be able to build on and will clearly offer benchmark services and value to all clients across the region. Gutenberg Networks can arguably be the third partner for any client after the creative partner, the media partner as the implementation partner.”
Gutenberg Networks is a decade old global integrated marketing production organisation. Its core expertise lies in developing and executing cost effective communication campaigns in broadcast, web, press and print. With a workforce of over 1200 employees globally, the agency works towards leveraging and creating value through tightly executed global campaigns for its clients. It has over 75 partners across the globe including names like Philips, Star Alliance, PepsiCo Tropicana, Volkswagen and Canadian Tourism Commission.
DDB Mudra Group group CEO and managing director Madhukar Kamath said, “Maatra is a pioneering and a strategic effort in offering pre-media services from the DDB Mudra Group. Teaming with the best in the business, Gutenberg Networks and leveraging what Maatra has already achieved, Gutenberg Networks India will no doubt become a valuable hub and a part of a global presence. It is exciting to be Gutenberg Networks‘ 4th global centre and the first in Asia.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
