MAM
Five Likee Features Every New Likeer Must Explore
Pioneering short video platform Likee, launched in 2017 by Singapore-based Bigo Technology Pte Ltd. is continuously marching ahead with its innovative feature offerings. A top short video platform, Likee has registered a high number of downloads in India as well as abroad amid the cut-throat competition in the sphere. A sprawling user base is proof of the increasing popularity of the platform. Easy navigation, swipe, and smooth browsing have been instrumental in Likee’s success. Likee enhances short video making experience with dramatic filters and interactive user-interface.
While there are multiple reasons that make Likee one of the most preferred apps, here are five differentiating features that every new user must know.
Swipe to navigate: Anyone can easily use Likee with its helpful navigation. User can continue to swipe up for non-stop browsing of user videos. They can swipe right to directly open sections such as popular videos, Follow, nearby videos, live chat.
Omnichannel login: One can create a Likee account by entering their existing credentials on Google, Facebook, and Instagram. The feature of Omnichannel login availability saves a lot of time and effort required to set up and manage a separate account. A Likee account can also be linked to other social media accounts easily.
Language selection: Languages help in connecting like-minded people. A key characteristic of the Likee app is its availability in the local languages of India. Starting from 15 local Indian languages, Likee is available in international languages like Portuguese, Brazilian, Arabic, Indonesian and more.
Nearby video: One of the unique features of the Likee app is its nearby video option. With this feature, users can view videos that are being created around their location. The nearby option lets users connect with fellow Likeers in close vicinity and get inspired by their talent.
Hashtag searches: Hashtags have made browsing easy on every social media platform. Likee has made use of this feature to attract more and more user engagement while helping users consume niche content. The hashtag based videos get instantly popular on Likee, garnering millions of views and eventually going viral on other social media channels also.
Millions of users are already enjoying the Likee experience, which enables them to showcase their talent and skills. Likee is also actively involved in promoting hashtags with several Bollywood inspired challenges. When the majority of online users end up falling in love with apps that make browsing easy, hassle-free and fun, Likee’s score in the category is praiseworthy. With interactive look and feel, amazing user interface design, ease of usage and productivity, Likee is effortlessly ruling the hearts of online app users. Existing features of Likee have been successfully inspiring millions to make videos, since the inception of the platform. On the other hand, the widening new user base on the platform is calling for the inclusion of more engaging features in the near future.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
