MAM
ET gets the audiences to Always Thinking Markets
MUMBAI: Times Television Network‘s 24-hour English business news channel ET Now has launched a new campaign, Always Thinking Markets, across different media including television, print and outdoor.
The campaign is based on the insight that those investing in the stock market are consumed by that at all times. Even in the most unexpected situations they will find a link between the situation and their earning potential.
Using humour to illustrate the concept, the campaign shows that even in the most natural situations the trader‘s point of view is different and there is always a twist in the way he approaches the situation.
Instances like a birth in the family, a wedding and a full house at movie shows where the point of view of a trader is in complete contrast to the expected reaction are used.
Always Thinking Markets reinforces ET Now‘s market orientation and establishes the positioning that whenever you are oriented towards taking trading decisions tune into a channel that thinks likewise.
Besides this ET Now also been active in digital with banners on relevant portals and a special application which is linked to a contest that is being hosted on Facebook, the channel said.
They have also engaged with some of the key partners at their offices whether it is media houses or brokerage firms.
A ‘Photo-Op Contest‘ has also been planned across media agencies where each participant poses in the most whacky way with the Always Thinking Markets speech blurb and most unusual pose and expression gets to win the grand prize. For brokerage houses a special ‘Graffiti Wall Contest‘ has been created where employees are to write thoughts / one-liners / trivia / draw caricatures around the theme of ‘Always Thinking Markets‘ on a wall.
Brands
Sting launches ‘Sound of Six’ cricket campaign
Pepsico energy drink ties signature sonic to every boundary hit with Yuvraj Singh and Ravi Shastri.
MUMBAI: Sting just turned every six into its own personal anthem because nothing says “energy” like a boundary that hits different notes. Pepsico India’s Sting energy drink has rolled out the latest chapter of its sonic branding with “Sound of Six”, a nationwide campaign syncing the brand’s signature “Sting” sound to the varying power of cricket sixes this season. The push positions Sting as the audio heartbeat of high-octane moments on the pitch, using its sonic identity to “qualify” shots from gentle lofted clears to monster maximums.
The launch film, featuring cricket legends Yuvraj Singh and Ravi Shastri, unfolds on a sunlit ground with playful banter that builds into a sequence of escalating hits. As Singh smashes the ball, he quips that the length and force of the shot should dial up the intensity of the Sting sound. Shastri’s commentary ramps up accordingly, riffing on the brand name with escalating flair to match each strike’s energy turning a simple boundary into an audible spectacle.
Pepsico India category head for energy portfolio Diksha Bajaj said, “Cricket is a major passion point in this country. Our campaign is rooted in the insight that no two sixes are the same. We set out to use the Sting sonic identity as a qualifier that redefines every hit.”
Yuvraj Singh added, “This campaign turns the feeling of hitting a six into something fans can hear. It is bold and matches the intensity of the game.”
Ravi Shastri chimed in, “Commentating on a six is an exhilarating part of the game. This campaign adds a new dimension by introducing a distinct sonic. The idea of owning the sound of every six is relatable for fans.”
Leo Burnett South Asia chief creative officer Vikram Pandey noted that pairing Singh’s power-hitting with Shastri’s iconic voice lets the brand relive cricket’s electric moments through a fresh, auditory lens.
The campaign will air across television, digital platforms, and social media, timed to catch the fever of the ongoing cricket season. For fans who live for the roar of the crowd and the crack of the bat, Sting’s betting that the next big six won’t just be seen, it’ll be heard loud and clear.
