MAM
Duracell Powers 2nd DURATHON in Mumbai
MUMBAI: With the aim to get families to come together to run stronger for longer, DURACELL, the iconic consumer battery company and the leading manufacturer of high performance alkaline batteries worldwide, is all set to launch the second edition of its enduring family run, the DURACELL DURATHON 2018. After last year’s successful Mumbai debut run swiftly followed by the Delhi DURATHON, Duracell’s family run is now back again in Mumbai for the second-time encouraging families to run together stronger for longer. A 2km and 5km family run will be held on Sunday, November 25, 2018 at Jio Gardens, BKC, Mumbai.
Duracell is known for powering quality play time thanks to its long-lasting batteries for toys and gaming consoles. With the DURATHON, Duracell further enables families to come and run together outside their homes. The DURATHON not only gives families an opportunity to get together but also to understand how they can go stronger for longer as they unlock their inner power while running together. The event will also see the celebrity mom and fitness enthusiast, Mandira Bedi, who too will run at the DURATHON along with her son, Vir on 25th November 2018, encouraging and inspiring families to understand the value of forging long lasting relationships through the shared goal of running the DURATHON. The 2 KM run will be flagged off at 7:00 AM and 5 KM run at 7:30 AM.
David Abraham, Duracell Marketing Director for Middle East and India said, “As a brand, Duracell represents long-lasting power. This equity we would like to extend via the ‘DURACELL DURATHON’, where families run stronger for longer. After the success of the first two editions, one held last year in Mumbai and one in Delhi earlier this year, we are confident that more families will participate to showcase their joint power and spirit of togetherness. We are also thankful to Mandira Bedi for participating again to run the DURATHON with her son. Just like the promise of longevity that Duracell represents, the DURATHON also provides a great opportunity for families to unlock their inner-power and bond even more closely while running.”
Mandira Bedi, actress, anchor, designer and mother of a six-year-old son says, “It’s a pleasure to once again associate with the DURACELL DURATHON. It’s a great initiative being the only family run in India. I totally relate with the concept as I’m a fitness enthusiast. It’s a special platform for families to bond over fitness thereby improving their health and increasing the quality time spent with family. My son, Vir, had participated last year and we are looking forward to the preparation and running this edition of DURATHON.”
Along with the prize distribution at the end of the run, there will be plenty of on-ground activities and freebies for the runners to add to the fun component of this run. Accompanying them on this fun family run will be none other than the loveable Duracell Bunny who will also be cheering families on as they race to the finish line. The DURATHON will provide a refreshingly different experience to not only those who enjoy running but also for families who wish to spend time together and have a fun-filled Sunday.
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From mega bills to spontaneous dates: Swiggy Dineout Valentine’s report
From mega bills to last-minute plans, India celebrated love with flair
MUMBAI: Valentine’s Day 2026 was a feast for the senses and wallets alike, according to Swiggy Dineout. India’s on-demand dining platform revealed how the nation celebrated romance with big gestures, lively nights out, and plenty of spontaneous bookings.
Metropolitan hubs continued to rule the roost with Bengaluru, Delhi, and Hyderabad seeing the most reservations. Emerging cities aren’t far behind, with Ahmedabad, Jaipur, and Chandigarh joining the party. Growth was particularly striking in Surat (up 180 per cent), Vadodara (155 per cent) and Bhubaneswar (145.5 per cent) compared with the previous Saturday.
Mumbai stole the headlines with a single customer splashing out Rs 130,155 – the highest bill in the country. The city also hosted the largest single group booking, with 30 diners coming together to celebrate in style. Most Valentine’s transactions took place between 10pm and 11pm, proving love, and hunger, strike late.
Mumbai stole the spotlight with a mega-spender whose bill made everyone else blush, while savvy diners were cashing in on discounts, including a Pune customer saving 60% and another in Bengaluru saving 50 per cent. Fine dining was on fire, with bookings up 121 per cent year-on-year, though pubs, bars, and lounges remained the crowd favourites, accounting for 30.6 per cent of all reservations. Last-minute romance was the order of the day, with 66 per cent of diners booking within two hours of heading out. Together, India saved over Rs 6 crore, proving that love can be grand, yet thrifty.
Bengaluru, Mumbai, and Delhi led the premium dining rush, showing a growing appetite for curated, high-end experiences. Meanwhile, spontaneous bookings reinforced modern lifestyles, where convenience and instant gratification rule the day.
Whether it was big spends, huge groups, or a last-minute romantic dash, Valentine’s Day 2026 proved love and dining go hand in hand – and sometimes, they go all out.
