MAM
Deepika Deepti joins Bhaane as CEO
MUMBAI: Community-first brand Bhaane has appointed Deepika Deepti as CEO. With an online shop, three brick-and-mortar stores annexed with cafes; and a cohesive integration with cult sneaker brand VegNonVeg, Deepika’s role will involve managing and strategic expansion of the brand both domestically and internationally while monitoring the bottom-line impact.
She has a strong understanding of product and consumer dynamics, grasp of marketing levers, an ability to identify and engage emerging talent along with a progressive outlook on what it means to be a global Indian in 2020.
A former director – brands activations – emerging markets, Adidas, Deepika has an illustrious 11-year-long career. Through clever creative partnerships, skilfully curated influencer marketing and experimental retail formats, Deepika created milestone moments in the brand’s India trajectory. Her international partnership highlights include an experiential campaign with tennis icon Stan Smith and music icon Pharrell Williams; later conducting an exclusive tour during Holi to launch an exclusive design.
“Deepika has the ability to sync the creative, culture and corporate worlds. We welcome her to the role and together aim to mark a new chapter in strengthening and fuelling the growth of our culture first brand through creative intersection of design, e-commerce, social responsibility and team efficiencies,” said Bhaane founder Anand S Ahuja.
“I’m excited and committed to drive the power of self-expression, culture, and community that Bhaane stands for. I hope to strengthen the brand’s relatable voice, improve execution while embracing inclusivity across the organization and the people of modern India to whom Bhaane belongs to and thrives with,” said Deepika
Bhaane’s future is that of growth and deepening – one that is sustainable, sensitive and multi-faceted. Deepika’s immediate goals include sharpening the retail footprint with an enhanced product offering and consumer experiences. This season will see a focus on building retail experiences, starting with a new exclusive store in Bengaluru and an international collaboration with Wolf and Badger, UK. The brand will continue to grow as a dynamic space by hosting like-minded brands, including vegan accessory brand Mat&Nat, fine perfumes by DS&Durga and an ecological French sneaker brand Veja. Under her leadership, the group will host more independent brands in time.
She is based in New Delhi.
Brands
Zepto sets up mini delivery hub at AI Summit
Quick commerce goes live at venue with 1,700 daily orders
NEW DELHI: At a summit devoted to the future of artificial intelligence, quick commerce quietly stole the show at ground level. Zepto set up a compact Delivery Hub at the India AI Impact Summit, turning the venue into a live demonstration of instant retail in action.
Built at roughly one third the size of a standard 4,000 sq ft dark store, the scaled down hub was engineered for speed. Despite its smaller footprint, it was stocked with more than 10,000 stock keeping units curated specifically for summit attendees. From mid morning cravings to late afternoon slumps, the shelves were primed for every possible need.
Till Wednesday, the hub was processing an average of 1,700 orders a day. Lunch hour emerged as the clear rush period, as delegates swapped panel discussions for paneer puffs and product demos for Diet Coke. Snacks topped the order charts, followed by tea and other beverages.
Among the fastest moving items were samosas, plain Maggi, chicken puffs, Bisleri packaged drinking water bottles, Coca-Cola Diet Coke cans and Lay’s India’s Magic Masala potato chips. In short, comfort food met cutting edge tech.
The on site hub gave attendees near instant access to essentials without stepping outside the venue. More than just a convenience counter, it served as a real time case study of how technology led operations can power seamless commerce even at large scale events.
While speakers debated how humans and intelligent systems will co create and co work, Zepto offered a practical reminder that sometimes the smartest innovation is simply getting a hot snack into hungry hands, fast.
