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Confiance Communications secures the PR mandate for Khyaal
Mumbai: Confiance Communications, an integrated communications agency known for its specialisation in start-ups’ brand-building, has acquired the PR mandate for Khyaal, India’s number one super app/digital club catering to senior citizens. With an in-depth understanding of the Indian startup and venture capital ecosystems, combined with a nuanced comprehension of consumer behaviour, Confiance has emerged as the ideal communications partner for Khyaal in building its industry narrative.
As a part of the mandate, Confiance will spearhead Khyaal’s comprehensive communications strategy, encompassing the development of a robust PR framework, crafting key brand messaging, fostering resilient media and stakeholder relationships, and devising a dynamic Content strategy. The agency will also closely collaborate with Khyaal’s corporate communications team, with a primary objective of bolstering the company’s market positioning and expanding its reach among India’s senior demographic.
Speaking about the partnership, Confiance Communications founder & chief strategist Bushra Ismail said, “We’re thrilled to collaborate with Hemanshu and Pritish, to enhance their brand proposition through strategic PR deployment. Cultivating influential media relationships and implementing compelling PR campaigns for Khyaal, we seek to reinforce its brand equity and pave the way for its sustained success in the agetech industry. Aligned with the brand’s PR objectives, our campaigns will be targeted towards various stakeholders, namely senior citizens, investors, and other organisations in this domain.”
Commenting on the partnership, Khyaal CEO Hemanshu Jain said, “Confiance’s wealth of expertise makes them an integral partner in shaping the PR communication roadmap and executing strategic brand-building PR campaigns for Khyaal. We’re confident that their contribution will be pivotal in furthering our mission and enhancing our reach within our key stakeholders.”
Founded by seasoned publicist Bushra Ismail in 2019, Confiance Communications has created recognition for itself as one of India’s most reliable and outcome-driven PR agencies in the country’s start-up and VC ecosystem. Known for delivering on promise, the agency has an exceptional track record of catapulting the media presence of over 60 organisations in India and abroad. Demonstrating an unparalleled capacity to engage key stakeholders, Confiance forges robust connections for its clients, with their target audiences, industry stakeholders, as well as, the investor community. Its esteemed clientele comprises notable brands including CashKaro, The Quorum Club, Leo Capital, Salad Days, Turkiye Tourism Board, Ladies Who Lead, Transition VC, Pentathlon Ventures, and Zeeve, among other distinguished names. Notable former clients that have collaborated with Confiance include PlanetSpark, Heads Up for Tails, EnKash, Avigna Group, and Sunstone, to mention a few.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
