MAM
Colgate-Palmolive launches new Active Salt toothpaste
MUMBAI: Colgate-Palmolive (India) Limited (CPIL), has launched Colgate Active Salt toothpaste, which is the first and only toothpaste in India that contains salt.
Colgate Active Salt is available nationally across retail outlets in three sizes, priced at Rs 47 for 200g, Rs 26 for 100g and Rs 13 for 50g.
Colgate Active Salt combines salt with calcium and minerals to make teeth strong and gums healthy. Its unique formula is proven to seek and fight germs.
Developed after extensive consumer research in India, Colgate Active Salt is positioned as an everyday family toothpaste that combines a minty taste with a dash of salt for a unique brushing experience.
CPIL executive vice president marketing Vinay Hegde said, “Salt is well known for its oral care benefits and is widely used by families across India. In developing Colgate Active Salt, our consumer research clearly showed an unmet need for a quality daily use oral care product that contains salt. Using the feedback from consumers, we have combined the wisdom of traditional and modern oral care knowledge to create a dramatic innovation in the toothpaste category that is contemporary and beneficial.”
The launch is being supported by an extensive 360-degree marketing program, which was developed following an intensive ‘Day in the Life of a Consumer’ study where Colgate marketers acquired significant inputs about consumer triggers and touchpoints. The program includes a national television campaign, in store programs and innovative ground activities to build awareness and trial.
“Through the ‘Day in the Life of a Consumer’ study, we gained valuable insights about consumer behaviour. We now have a more intimate understanding of our target consumers’ lifestyles, their beliefs and their concerns, and we are using this in one of our most intensive launch campaigns,” said Hegde.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
