MAM
Chrome Data: Eight metros gain the most in week 45
MUMBAI: The weeks 45 of opportunity to see (OTS) collated by Chrome Data Analytics & Media saw the eight metros gain the most.
Business News topped the list with 3.5 per cent jump. Zee News with 81.9 per cent OTS gained the most in the genre.
English Movies too jumped by 3.5 per cent with Pix continuing its rein in the genre with 72.3 per cent OTS.
English News with 2.7 per cent and English Entertainment with 2.4 per cent followed suit. Times Now with 84.5 per cent OTS and AXN with 67.8 per cent OTS topped their respective genres.
Sports, across India, saw the maximum loss of 1.1 per cent. DD Sports with 72.8 per cent OTS ranked first.
It was closely followed by Infotainment channels across the country with fell by 1 per cent. Discovery with 86.1 per cent OTS topped the genre.
In the Hindi speaking market (HSM), Hindi News and Religious channel fell by 0.4 per cent and 0.3 per cent. ABP News with 95.6 per cent OTS and Aastha with 96.5 per cent OTS continued their run in the genre.
Digital
Kausik Misra joins BigTrunk Communications as senior vice president- strategy
Content veteran from Zee to steer strategy at independent agency
MUMBAI: Kausik Misra is switching from prime-time hits to brand playbooks. The former non-fiction content head at Zee Entertainment Enterprises has joined BigTrunk Communications as senior vice president–strategy, as agencies race to pair storytelling with hard business outcomes.
Announced in Mumbai, the hire adds a 15-year content and marketing hand to BigTrunk’s leadership as it courts brands seeking cultural relevance and measurable returns. Misra spent years shaping tentpole shows on Zee TV, helping build franchises such as Dance India Dance, Sa Re Ga Ma Pa, Zee Rishtey Awards and Zee Cine Awards, and pushing them across television and digital ecosystems.
At BigTrunk, he is expected to tighten strategic planning, deepen audience insight and refine narrative frameworks for clients chasing long-term brand equity. Misra pitches the move as a chance to blend consumer insight, storytelling and commercial discipline in one shop.
Founder and ceo Akhil Nair is betting on content DNA to fuel growth, arguing that brands now demand culture-literate strategy, not just media weight.
Founded in 2013, the agency operates from Delhi and Bangalore, with outposts in the United Arab Emirates and the United States. Its client roster ranges from Warner Bros. and H&R Johnson to Unibic Foods, HPCL Rajasthan Refinery Limited, ORRA Jewellery, Saraswat Bank and Discovery Kids.
As brands hunt attention in a crowded market, agencies are raiding the content world for talent. Misra’s bet is that sharp stories still sell—and that strategy, like television, is a game of hits.
