MAM
Chocoliebe Eclairs to air a new TVC
MUMBAI: The confectionery company Perfetti Van Melle India is coming up with a new Television Commercial for its newly launched brand, ‘Chocoliebe Éclairs Plus‘.
The 50-second TVC, created by Leo Burnett, will go live on 15 January. Abhijit Chaudhuri of QED Films has directed the commercial.
Commenting on the new TVC, Perfetti Van Melle India MD Sameer Suneja said: “The core idea of this new Chocoliebe Éclairs Plus TVC is derived from the brand‘s attribute of being irresistible. Through this TVC we want our target audience who are not only kids but adults too, to experience the new Chocoliebe Éclairs Plus which is a unique product and is an innovation in the Eclairs segment.”
The brand‘s new TVC is positioned on the idea of “Itni chocolatey, ki chhodna impossible”, (So chocolaty that it is impossible to leave it) emphasising that the moment one indulges in Chocoliebe Éclairs PLUS, the person completely gets lost in its taste and would not want to let go of it or share it with anyone and would go to any extent to get it back.
According to the company, this TVC aims to send a message that love for this rich plus chocolaty éclairs will make any one dance to its tune, ‘Kara De Ta Ta Thaiya‘.
Brands
Rapido unveils new logo as it shifts to multi-modal mobility
From bike taxis to buses, cabs and travel bookings
MUMBAI: Rapido is changing gears. The homegrown mobility platform has unveiled a new brand identity as it moves beyond its origins as a bike taxi operator to position itself as a full-stack, multi-modal mobility service.
At the heart of the refresh is a redesigned logo. The earlier bike-centric symbol has been replaced with a simplified wordmark, signalling that Rapido is no longer defined by two wheels alone. The clean new look mirrors a broader ambition: to become an everyday mobility companion for millions of Indians.
The shift reflects how far the company has travelled. Rapido now facilitates over five million rides daily across more than 400 cities. What began as a bike taxi service has expanded into auto-rickshaws and cab services, along with parcel deliveries and integrated travel bookings.
Through its in-app OTA feature, users can now book flights, hotels, buses and trains without leaving the platform. The removal of the bike icon from the logo underscores this evolution from a single-category service to a comprehensive mobility ecosystem.
Rapido works with over 30 lakh registered captains across service categories. Powered by a technology-led, SaaS-driven framework, the platform aims to offer flexible earning opportunities while strengthening its footprint in tier-2 and tier-3 cities, where it has seen significant expansion and income generation.
The new identity will be rolled out across the app, captain network, marketing channels, digital platforms and on-ground assets in the coming weeks.
Rapido chief marketing officer Pawandip Singh, said the updated visual language reinforces the company’s promise to be the “Wheels of Bharat”. He added that the brand is moving beyond its origins to deliver an integrated, homegrown solution that connects every Indian from the first mile to the last, and every getaway in between.
As Rapido trades its bike-first badge for a broader mobility mantle, the new logo marks more than a visual tweak. It signals a brand that now wants to move India in every possible way, not just on two wheels.
