MAM
Chocoliebe Eclairs to air a new TVC
MUMBAI: The confectionery company Perfetti Van Melle India is coming up with a new Television Commercial for its newly launched brand, ‘Chocoliebe Éclairs Plus‘.
The 50-second TVC, created by Leo Burnett, will go live on 15 January. Abhijit Chaudhuri of QED Films has directed the commercial.
Commenting on the new TVC, Perfetti Van Melle India MD Sameer Suneja said: “The core idea of this new Chocoliebe Éclairs Plus TVC is derived from the brand‘s attribute of being irresistible. Through this TVC we want our target audience who are not only kids but adults too, to experience the new Chocoliebe Éclairs Plus which is a unique product and is an innovation in the Eclairs segment.”
The brand‘s new TVC is positioned on the idea of “Itni chocolatey, ki chhodna impossible”, (So chocolaty that it is impossible to leave it) emphasising that the moment one indulges in Chocoliebe Éclairs PLUS, the person completely gets lost in its taste and would not want to let go of it or share it with anyone and would go to any extent to get it back.
According to the company, this TVC aims to send a message that love for this rich plus chocolaty éclairs will make any one dance to its tune, ‘Kara De Ta Ta Thaiya‘.
Brands
Madhu Soman joins Crestoria Global advisory board role
Former WION, Zee Business executive pivots to mentorship platform
MUMBAI: Madhu Soman, former chief business officer at WION and Zee Business, has joined the board of advisors at Crestoria Global, marking a shift from newsroom leadership to mentorship and education.
Soman, who brings close to three decades of experience across journalism and media management, said the move reflects a growing focus on shaping the next generation through guidance and real-world insight. His career spans leadership roles at organisations including Bloomberg, Thomson Reuters and Reuters, covering markets from India to Asia-Pacific.
“Across 28 years in the news business, one idea kept resurfacing as a meaningful off-ramp, teaching, mentorship, and helping shape the next generation,” said Soman. “Crestoria sits right at that intersection.”
Crestoria Global, which positions itself as a long-term education and career advisory platform, focuses on helping students navigate global opportunities through structured guidance, research-led insights and personalised mentorship. The company said its approach goes beyond university admissions to focus on long-term career positioning.
Soman added that the platform’s philosophy of designing success with intent, rather than leaving it to chance, resonated with his own outlook on impact and influence.
The advisory board brings together professionals from diverse fields, including academia, media and corporate leadership, aimed at offering students a broader perspective on career pathways in an increasingly complex global landscape.
As he steps into this new role, Soman’s move signals a wider trend of seasoned industry leaders turning towards mentorship, where experience is not just shared, but scaled for the next generation.
