MAM
Channel [V] opens its 2nd café in Gurgaon
MUMBAI: In line with its plans of opening 30 outlets over five years, yuth entertainment channel, Channel [V], has opened the second outlet of its café, ‘[V] Spot Café + Bar‘, in Gurgaon.
The first outlet was launched last year in Saket, New Delhi.
Pune and Bangalore will be the next stop. Said Channel [V] EVP and GM Prem Kamath, “Gurgaon is the second among the 30 outlets that have been planned over the next 5 years. Pune and Bangalore will be up in the next three months. While it serves as a great on–ground presence for the brand, it is also proving to be a very robust revenue generator. The Gurgaon outlet is being launched with a 3 day ‘I Love Gurgaon’ festival where local talent will get a chance to perform with established professionals.”
The café not only offers budding artists on air coverage but also gives its customers a chance to record video message for anyone on the Video wall shown later on Channel [V].
“It’s time to say goodbye to the dreary long drives to Delhi in search of entertainment, as [v] Spot Café+Bar is now in Gurgaon!! It’s time to hit the Spot in your very own neighbourhood,” [v] Spot Café+Bar leisure streak hospitality master franchisee director Devdeep Singh said.
Youth preferences in music, style, products, food, technology and entertainment have all been kept in mind while working on the offerings of the café. Each element in the café gets its inspiration from various themes associated with Channel [V], the channel said.
MAM
Happy Pawdcast launches merchandise with The Souled Store
Season 2 success leads to co-branded line celebrating pet-parent bond.
MUMBAI: The Happy Pawdcast just gave fans something to wag their tails about because when your favourite pet show gets merch, even the couch starts feeling like a runway. Building on the momentum of Season 2 which reached over 14 million pet lovers, clocked more than 20,000 hours of content consumption and engaged over 23,000 users, The Happy Pawdcast has teamed up with The Souled Store for an exclusive co-branded merchandise collection. The line translates the podcast’s emotional core into wearable designs that celebrate the everyday bond between pets and their parents.
Hosted by Sonali Bendre and Icy Behl, Season 2 featured candid conversations with celebrity pet parents including Remo D’Souza, Diana Penty, Kubbra Sait, Rohan Joshi, Karan Wahi, Tusshar Kapoor and Amala Akkineni. The episodes tackled responsible adoption, stray welfare, pet emotional well-being and debunked common care myths, earning strong resonance across digital platforms.
Sonali Bendre said, “Season 2 reaffirmed how deeply people connect with stories around pets, responsibility, and companionship. This collaboration with The Souled Store is a natural extension of that bond, taking the conversations beyond the screen and turning shared emotions into something tangible for pet parents.”
Rose Audio Visuals head of marketing & branded content Megha H Desai added, “With Season 2, The Happy Pawdcast evolved from a content property into a strong, community-led IP. The collaboration with The Souled Store reflects our approach to building meaningful extensions around our shows where audience insight, brand alignment, and scale come together.”
The Souled Store co-founder Vedang Patel noted, “Pet parenting today is as much about identity and expression as it is about care and responsibility. This collaboration allowed us to tap into a deeply engaged, emotionally invested community and co-create designs that feel authentic and accessible.”
Produced by Rosepod (the podcasting division of Rose Audio Visuals), the merchandise marks the podcast’s shift from audio-video content into a broader lifestyle IP, while aligning with The Souled Store’s focus on pop-culture-led, community-first products and its animal welfare initiatives through World For All.
In a pet-parent world where love often comes with a leash and a hoodie, The Happy Pawdcast isn’t just telling stories anymore, it’s letting fans wear them, proving the bond between humans and their fur-babies deserves more than likes, it deserves to be flaunted.
