Brands
Casio appoints Chitrangda Singh as Brand Ambassador
MUMBAI: Casio India Limited, a 100% subsidiary of the JPY341.7 Billion consumer electronics giant Casio Computer Co. Japan, announced the introduction of Casio s new range of women’s watches and Chitrangda Singh as the Brand Ambassador. SHEEN, a brand by CASIO, explores the unique and diverse facets of purely analogue timepieces for modern, confident and self-assured women. These watches are a fine blend of premium materials like sapphire glass (selective models), leather and SWAROVSKI ELEMENTS with stylish designs, fashionable accents and manual precision. Sheen watches set the standards for sophisticated, feminine yet understated style for a watch as an everyday accessory.
Casio’s SHEEN watches are designed exclusively for women and are made with SWAROVSKI ELEMENTS capturing the intrinsic nature of beauty, femininity with sensuality. Each of the time pieces is designed to be stylish, elegant, with practical functioning to enhance daily office as well as the party wear look.
Speaking at the launch of the new Casio Sheen watches Chitrangda Singh stated, “I am proud to be associated with these beautiful & elegant watches. These watches reflect my fashion style and are a perfect blend of elegance with practicality. The delicate use of crystals makes these watches stylish yet sophisticated.”
Added Mr. Kulbhushan Seth, Vice President, Casio India Company, “SHEEN brand appeals to the modern and self-assured women. Chitrangda Singh is the perfect brand ambassador for Sheen as her classy style, beauty & attitude perfectly gels with the Sheen brand personality. We sincerely feel that with Chitrangda on board we can reach out to all young girls looking for versatile watches for office, parties, social functions and every day wear”.
NEW COLLECTION OF SHEEN CRUISE LINE WATCHES:
The exciting new models of Casio Sheen:
SHE-4800 and SHE-3803- are ultimate style statement for young girls in corporate party or to complement glamorous look with elegance. SHE-4800 new models feature lamé powder embedded in the centre of the face and SWAROVSKI ELEMENTS on the left and right sides of the bezel to create a truly gorgeous look. Three face dials indicate 24-hour time, current day and date of the week. This watch is a perfect combination of elegant design and practical function. This model comes in 6 variations of Pink Gold, Gold, two tones in leather and SS band. SHE-3803 has sophisticated multi dials and Swarovski crystals studded inside the basel and comes in 3 variations of Pink Gold, Pink Gold & Steel as well as Steel with Stainless Steel band.
SHE-3030- has multiple dials with subtle elegance and sophistication, which gives an intellectual look to the watch. This watch is perfect for young executive women. These day and date indicator watches come in 7 variations of Pink Gold, Gold, two tones in leather and Stainless Steel band.
SHE-3506- The new SHEEN CRUISE LINE models with Moon phase features Roman numerals, which are combined with hour marker bars for a distinctive new look. The band is made by combining individual segments to create a fashionable elegance. The watches’ Moon phase dial, Mother of pearl face, Sapphire glass (Anti-glare coating), Day and Date indicator, Stainless steel case, Sparkling SWAROVSKI ELEMENTS for bezel (Moon phase dial) & One-touch deployment clasp makes this range ideal for special occasions. This watch comes in 2 variations of Steel and Pink Gold in Dial.
The uniqueness of these glamorous and elegant looking watch models can be recognized through the precious elements used in it and come with the “MADE WITH SWAROVSKI ELEMENTS” label, which serves as a certificate of authenticity. It also marks that the products are made of genuine Swarovski elements thus adding to its credibility as a fine product.
PRICE AND AVAILABILITY:
The price range of the SHEEN MODELS vary between Rs 8,000 and 17, 000 and are available at major multi brand stores as well as Casio’s exclusive stores.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
