Brands
Boat turns up the volume with Nirvana X
MUMBAI: Boat has turned up the volume with its latest tws earbuds, Nirvana X, engineered to redefine immersive audio. Packed with Hi-res ldac technology, dual drivers, AI-powered quad mics, and ultra-low latency gaming mode, these earbuds promise a premium experience without breaking the bank.
Boat has teamed up with Knowles Corporation, a leading name in high-performance audio components, to equip Nirvana X with Hifi Balanced Armature (BA) drivers. This ensures deep bass, crisp highs, and an all-encompassing soundscape that takes listening to the next level.
Nirvana X boasts dual dynamic 10mm drivers alongside Knowles BA drivers, offering studio-quality audio whether you’re streaming music, tuning into podcasts, or watching your favourite films. For audiophiles, Sony’s Ldac technology ensures Hi-res playback, delivering rich, distortion-free sound across all frequencies.
Nirvana X ensures effortless connectivity and convenience with its smart features. Multi-point connectivity allows users to switch seamlessly between two devices, making it easy to take a call on a smartphone while staying connected to a laptop. In-ear detection automatically pauses music when an earbud is removed and resumes playback when inserted, ensuring a smooth listening experience. Meanwhile, quad mics with AI Enx technology effectively filter out background noise, delivering crystal-clear call quality even in the busiest environments.
With up to 40 hours of playtime, Nirvana X is designed for all-day entertainment, work marathons, and endless gaming sessions. Google fast pair ensures an instant connection, so you’re never left waiting. For gaming enthusiasts, beast mode offers ultra-low 60ms latency, syncing visuals and sound for a competitive edge.
With the Boat hearables app, users can customise Eq settings, remap touch controls, and enable Ota updates, keeping their earbuds always ahead of the curve.
At Rs 2,799, Nirvana X delivers premium audio at an unbeatable price. Available in four striking colours—galactic red, smokey amethyst, mist blue, and cosmic onyx, the earbuds can be purchased via Boat’s official website, Flipkart, Amazon, Myntra, and offline stores.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
