MAM
ASCI to take deodorant ads issue on 28 June
MUMBAI: Advertising industry watchdog, Advertising Standards Council of India (ASCI), has said that it will discuss the issue ‘‘obscene‘‘ and ‘‘indecent‘‘ deodorant ads at its meeting to be held next week, following directives from Information and Broadcasting Ministry to take action.
In the recent times, ASCI has received numerous complaints against deodorant companies. Also, I&B Ministry had last month asked the body to take immediate action.
“We had received a letter from the (I&B) Ministry to look into the matter and take suitable actions. The ASCI had already written letters to the companies, which are airing such indecent and obscene ads,” ASCI general secretary Allan Collaco told PTI.
Collaco added that the issue will be looked into at a meeting of ASCI‘‘s Consumer Complaints Council (CCC) to be held on 28 June.
A few companies have already replied to ASCI‘‘s notices, Collaco informed.
Advertisements by brands including Wild Stone, Addiction Deo, Set Wet Zatak, Denver Deo and Axe are being questioned.
MAM
Edelman elevates Siddharth Panicker to head of Mumbai office
Financial services veteran steps up after nearly 15 years at the firm
MUMBAI: Edelman has elevated Siddharth Panicker to head of its Mumbai office, promoting a long-serving leader who has spent nearly 15 years building the firm’s financial services franchise in India.
Panicker has held a series of senior roles at Edelman, including associate vice president, head – financial services, and VP & head – financial services. In these positions, he led the development of the firm’s financial services practice, advising C-suite clients across investment banking, private equity, NBFCs, fintech, disputes, litigation and life insurance.
The promotion reflects his track record in corporate and financial communications, strategic counsel and leadership, as Mumbai remains a central hub for India’s financial and professional services sectors.
Earlier in his career, Panicker gained industry exposure through internships at Nalco Water, part of Ecolab, and MSL India.
His elevation underlines Edelman’s focus on leadership continuity and deep sector expertise as clients navigate increasingly complex regulatory, reputational and market environments.
