MAM
apna taps Ronak Shah to drive its data strategy
Mumbai: Homegrown jobs and professional networking platform apna has announced the appointment of Ronak Shah as the head of data. Shah is apna’s first data leader and will fully focus on creating data strategies for the platform.
Shah’s appointment is in line with apna’s efforts to invest in and attract world-class leadership to support the company’s mission of empowering a billion lives, said the platform in a statement on Tuesday. “In this role, Shah will be leading apna’s data science and engineering teams to build a data-powered platform that will help apna’s user base to fulfill their aspirations,” it added.
“Ronak is a product visionary with a passion to incorporate data learning and innovation to improve the quality of living. His vast knowledge and expertise will play a pivotal role in improving our platform as we build for the world,” said apna chief business officer Manas Singh, welcoming Shah on board.
An alumnus of the University of Southern California, Shah brings with him experience of more than a decade in building data strategies, knowledge graphs, machine learning, and business intelligence for top tech companies. Prior to joining apna, he has worked with large global companies including Amazon, Glassdoor, Coursera, and Citrix Online.
“Data can play a significant role in apna’s mission of solving the earth-scale problem of skilling and unemployment. I am thrilled to be a part of this team and work with highly skilled leaders who are on a mission to transform the world and empower a billion lives,” said Ronak Shah about his new stint.
In recent months, apna has recorded growth with 22 million-plus users, more than 200,000 employer partners, and a presence in 48 cities in India. The platform is currently enabling over 18 million interviews and 35 million professional conversations monthly, said the statement.
Brands
Thermocool brings cool factor to Vande Bharat and Anand Vihar
Home appliance giant makes a splash with train and station branding campaign
NEW DELHI: Thermocool Home Appliances Ltd is turning heads and catching eyes with a unique branding push on the Vande Bharat Express running between New Delhi and Katra, alongside a striking presence at Anand Vihar Railway Station.
By pairing its name with India’s fastest and most stylish train, Thermocool is sending a clear message: innovation, comfort, and reliability are at the heart of its brand. The Vande Bharat Express, celebrated for its speed and sleek design, mirrors the qualities Thermocool promises in every home appliance. Meanwhile, the eye-catching displays at Anand Vihar station connect with thousands of daily commuters and tourists, making the brand impossible to miss.
Thermocool director of operations Tushar Gupta said, “Innovation, comfort, and customer focus have always driven Thermocool. Our collaboration with Vande Bharat Express and Anand Vihar gives us a fantastic stage to share this message with millions of Indians.”
Founded by Rajeev Kumar Gupta, Thermocool champions quality and trust, with Hindi cinema star Saif Ali Khan adding charisma as the brand ambassador. His pan-India appeal perfectly captures Thermocool’s vision of modern, aspirational living.
Thermocool director of sales & marketing Tanuj Gupta added, “Teaming up with one of India’s most iconic train services lets us showcase Thermocool to a wide audience. With Saif Ali Khan on board, we are confident this campaign will strengthen our presence in both urban and rural markets, reminding everyone that Thermocool means quality, innovation, and reliability.”
The campaign blends high-profile branding, influencer engagement, and experiential marketing, ensuring travellers notice and remember the Thermocool experience. From speeding trains to busy railway platforms, the brand is reaching consumers where they move, proving that keeping cool is always in style.
