MAM
A Comms to launch ‘in-store’ campaign for Snapdeal.com
MUMBAI: Aurora Comms (A Comms), which has been connecting brands to consumers at consumer spend zones, has tied up with the e-commerce site Snapdeal.com for a campaign across India.
A Comms has been streaming communication on multiple LCD panels in electronic stores. It has been running campaigns connecting brands with technology climbers. Snapdeal.com is the first brand in e-commerce segment to display in Croma and E-Zone outlets across India on such a large scale, the company said.
A Comms director – key accounts Samir Vithlani said, “It is our endeavor to deliver targeted consumers in a contextual manner. Croma and E-Zone attract intellectual consumers and therefore we worked on offering branding and showcasing the deal site across these stores.”
Snapdeal.com head activations Abhimanyu Rishi felt that this will flash the e-commerce site before the eyes of a new audience. He added, “The footfalls in electronic stores in India are tremendous and always increasing. Our tie-up is a unique attempt to promote Snapdeal.com to the smart, upwardly mobile urban citizen. We want to drive home our messages innovatively, not intrusively.”
Aurora Comms uses multiple television panels in electronic stores to create an experiential zone for brands. Some brands may use the medium as pure-play display medium, for some it also works as sampling. In case of Snapdeal.com, this tie-up will only take it to the premium consumers of the two electronic stores and make them aware of its creative approach of getting the ‘Best Deals everyday’.
A Comms will continue to monetise consumer footfalls with snapdeal.com and create result-oriented campaigns.
MAM
VZY appoints Wilson Pereira as Head of Marketing
Seasoned marketer joins to drive brand growth and full-funnel strategies.
MUMBAI: Wilson Pereira just zoomed into VZY’s marketing driver’s seat because when you need someone who’s scaled brands from Rapido to Newton School, you don’t just hire talent, you recruit momentum. VZY has appointed Wilson Pereira as head of VZY marketing, bringing on board a marketing professional with over 16 years of experience across consumer tech and media-tech organisations.
Pereira brings deep expertise in brand marketing, full-funnel growth systems and high-impact campaign creation. He has played a key role in scaling brands and leading category-creation journeys, most recently at Rapido, and previously held leadership roles at Groupm, 9XM, Zoomcar and Newton School.
The appointment strengthens VZY’s marketing leadership as the company continues to expand its presence in the competitive digital and consumer tech space.
With Wilson at the wheel, VZY isn’t just shifting gears, it’s accelerating toward new heights, blending sharp strategy with the kind of creative horsepower that turns brands into destinations. Welcome aboard.
