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MUMBAI: The buzz phrase of the new century may not be “integrated marketing” after all, but rather “Show me the gross ratings points!” The total...
MUMBAI: The latest marketing initiative from Zodiac, a manufacturer of corporate and semi formal garments, shows that the Net can be an effective vehicle of catering...
LONDON: Internet service provider Yahoo! launched an advertising campaign to support the worldwide anti-spam initiative it is spearheading along with Microsoft and AOL. As part of...
TOKYO: Hakuhodo DY Holdings, an advertising giant created out of the integration of Hakuhodo, Daiko and Yomiko Advertising, is gearing to claim its position as the...
Known for his simple and media-shy attitude, it was difficult to catch Jwalant Swaroop, the Group General Manager of India’s largest Marathi newspaper group. Having...
