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SCOTSDALE, Arizona: The media-buying divisions of Publicis Groupe’s Starcom MediaVest Worldwide wants online media to be included in upfront buys and its CEO Jack Klues has...
CALIFORNIA: Philip I Kent, a veteran senior executive at Turner Broadcasting System who last served as President of the CNN News Group, has rejoined Turner as...
MUMBAI: More than Readership! That is what Media research Users Council (MRUC) in association with Hansa Research are looking to do with Indian Readership Survey (IRS)...
No longer the film stars, not even an original ‘Lalitaji‘. The common protagonist in a TV ad these days is the ubiquitous hausfrau from your favourite...
MUMBAI/NEW DELHI: The deadline was 1 September. And true to the warning issued earlier, the top channels including Star, Sony and Zee TV have stopped airing...
