MAM
ADFEST 2016 confirms 57 jurors from 18 cities
MUMBAI: ADFEST has announced that some of the world’s most celebrated creative professionals will be joining ADFEST 2016 as jurors including 57 professionals from 18 cities: Auckland, Bangkok, Beijing, Beirut, Colombo, Dubai, Hong Kong, Jakarta, Kuala Lumpur, Manila, Melbourne, Mumbai, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo.
Introducing the jury panel for Film & Radio Lotus:
• Ben Welsh, Creative Chairman, Asia, M&C Saatchi, Sydney (Jury President)
• Erick Rosa, Executive Creative Director, MullenLowe Singapore, Singapore
• Jennifer Hu, Chief Creative officer, Ogilvy & Mather Taiwan, Taipei
• Joo Yu Kyung, Creative Director, Innocean Worldwide, Seoul
• Malek Ghorayeb, Regional Executive Creative Director, Leo Burnett MENA, Beirut
• Santi Suwanvalaikorn, Founder & Executive Creative Director, Youngsanti, Bangkok
• Yoshimitsu Sawamoto, Executive Creative Director, Dentsu Inc., Tokyo
The jury panel for Design Lotus & Print Craft Lotus:
• Yoshihiro Yagi, Creative Director, Dentsu Inc., Tokyo (Jury President)
• Chutivat Cherdchoo, Executive Creative Director, Visionary Group, Bangkok
• Guy Venables, Founder, GUY>ENABLES, Sydney
• Ivan Hadywibowo, Chief Creative Officer, J. Walter Thompson, Jakarta
• Sanket Pathare, Senior Creative Director, McCann Erickson India, Mumbai
• Sing Lin, Creative Director & Partner, BeWater, Shanghai
• Trevor Kennedy, Chief Creative Officer, Leo Burnett Solutions GROUP, Colombo
The jury panel for Media Lotus, Branded Entertainment Lotus & Content Lotus:
• Josy Paul, Chairman & Chief Creative Officer, BBDO India, Mumbai (Jury President)
• Darren Watson, Executive Creative Director – APAC, FITCH, Singapore
• Evan Teng, Managing Director, J. Walter Thompson Taiwan, Taipei
• Georg Warga, Creative Director, Filmmaker & Founder, GOODSTEIN, Shanghai
• Patrick Baron, Executive Creative Director, McCann Melbourne, Melbourne
• Sarnchatt Chansrakao, Managing Director, Dentsu Media Thailand, Bangkok
• Sokichi Nakazawa, Executive Manager of Data Driven Media Marketing Center, Hakuhodo DY Media Partners Inc., Tokyo
The jury panel for Promo Lotus and Effective Lotus:
• Chris Chiu, Singapore (Jury President)
• Anu Joseph, Executive Creative Director, Creativeland Asia Pvt. Ltd., Mumbai
• Dani Richa, Chairman & Chief Executive Officer, BBDO MENA, Pakistan & Africa, Dubai
• Eric Cruz, Executive Creative Director, AKQA Shanghai, Shanghai
• Jeff Ma, Marketing Vice President, Greater China, The Woolmark Company, Shanghai
• Joyce Deng, Marketing Vice President, Yintai Yushen Business Management Co., Ltd., Beijing
• Tara Ford, Creative Director, WhybinTBWA Group, Melbourne
The jury panel for Integrated Lotus, INNOVA Lotus and Lotus Roots:
• Jeremy Craigen, Global Chief Creative Officer, Innocean Worldwide, Seoul ( Jury President)
• Ben Welsh, Creative Chairman, Asia, M&C Saatchi, Sydney
• Chee Keong (CK) Tan, Group Executive Creative Director, Ogilvy & Mather Malaysia, Kuala Lumpur
• Chris Chiu, Singapore
• Josy Paul, Chairman & Chief Creative Officer, BBDO India, Mumbai
• Richard Yu, Chief Creative Officer & China Network Creative Consultant, ADK Taiwan, Taipei
• Sihabutr Xoomsai, Film Director, Triton Film, Bangkok
• Valerie Cheng, Head of Creative Shop, Southeast Asia, Facebook, Singapore
• Yoshihiro Yagi, Creative Director, Dentsu Inc., Tokyo
“Our jurors arrived in Thailand yesterday to begin debating this year’s entries. It is now their responsibility to choose the work that is driving our industry forward, we’d like to thank them for the hard work they will perform over the next few days,” says ADFEST president Jimmy Lam.
ADFEST 2016 will run from 16th to 19th March at the Royal Cliff Hotels Group in Pattaya, Thailand.
Brands
Zepto names Saurabh Kabra vice president for non-trade advertising
Former blinkit and ITC executive to drive Zepto’s ad-led growth
BENGALURU: Zepto has elevated Saurabh Kabra to vice president—non-trade advertising, partnerships and catalogue, underscoring the quick-commerce firm’s push to deepen high-margin revenue streams beyond deliveries.
Based in Bengaluru, Kabra will lead the strategic expansion of Zepto’s advertising and partnerships ecosystem. He was previously senior director and head of the non-trade advertising business, where he played a central role in building the company’s ad-led monetisation playbook.
Since joining Zepto, Kabra has worked closely with the chief executive’s office on strategic initiatives, contributing to the company’s rapid scale-up in India’s intensely competitive quick-commerce market. His elevation comes as platforms increasingly court brand advertising to steady margins and diversify revenue.
Before Zepto, Kabra held senior growth roles at Blinkit, serving as associate director of growth and city CEO for Hyderabad, where he led regional expansion and operational scaling.
Earlier in his career, he spent several years at ITC Limited, managing brands such as Classmate and Paperkraft and overseeing sales operations in the personal care business. He is an alumnus of Indian Institute of Management Calcutta.
Industry executives view the appointment as a clear signal that Zepto is sharpening its focus on advertising, partnerships and catalogue-led monetisation: areas increasingly discussed by investors as critical to improving unit economics in quick commerce.
