MAM
AAAI prowess Digital Hackfest Workshop
MUMBAI: Advertising Agencies Association of India (AAAI) under the aegis of the AAAI Prowess initiative today announced a One-day workshop ‘‘Digital Hackfest – How to Power-up Brands in the Digital Space’’ scheduled for 26th May 2016 in Mumbai at the AAAI’s Training Centre at Lower Parel. This workshop will be led by Meera Sharath Chandra.
Today it is not about brands wanting to go digital but brands deepening their connect and co-creating experiences with their consumers across interesting and emerging digital apertures. Digital is more than a medium. It is a way of life. A whole new sphere where brands can sharply define their mission, personality, positioning and conversations with consumers. How can the digital strategy seamlessly dovetail with the brand intent? How can it be the heart of a totally integrated experience? How can we better understand the art and the science of digital engagement?
The workshop will be in four parts. First, a look at how our digital and physical worlds collide. Second, examining how brands can leverage the online space in impactful and meaningful ways. Third, an understanding of the role and power of social media. Fourth, joining the dots to create a holistic brand story. Every session will conclude with a fun hack on the theme.
Meera Sharath Chandra is Founder, CEO & CCO of Tigress Tigress – an agency that specialises in integrated communication with digital at the heart of the experience.
An integrated creative professional with 35 years of global experience, handling both MD and ECD responsibilities, Meera has over two decades of specialisation in the digital and integrated space. She has been an award winner and jury member at Cannes Lions, One Show, D&AD, Clio, Art Directors Club and New York Fest among others.
Meera has worked in the US, the UK, Hong Kong and India. As an entrepreneur, Meera has earlier run an Intel-funded dotcom enterprise servicing clients in the US, Europe and Hong Kong, leading a 250-strong team. She has been a member of global task forces on brands such as Nestle, Unilever, Ford and Citibank. She has specialised in UI/UX from the University of Maryland’s Human Computer Interface Lab.
Meera is invited to speak regularly at various international forums such as the Latin American Advertising Festival- Rio, Eurobest – Amsterdam and WHO – Geneva. She is also a pro bono contributor towards the WWF “Save The Tiger” initiative. She is a mentor at the School of Communication Arts, London.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
