Hindi
Poor show by new releases
Of the three new releases last Friday, Waiting happened to be the one people looked forward to thanks to Naseeruddin Shah in the lead. Alas, the box office collections did not show any appreciation in Shah and the film remained a very limited grosser barely managing to cross the Rscrore mark in its opening weekend. It collected Rs1.3 crore.
Phobia, a less publicized film blending horror with Agoraphobia, stayed poor. It managed just about Rs1.4 crore for its opening weekend.
Veerappan, an outdated story about the sandalwood mafia run by Veerappan in the jungles of Mysore, finds some footfalls at single screens. The film has collectedRs4.75 crore for its first weekend.
Fredrick passed unnoticed.
Sarbjit has not been able to make a mark with an inconclusive account of the life of an Indian in a Pakistani jail. There was not much relevance of the story for the moviegoer. The film has collected Rs19.4 crore in its first week.
Azhar has added Rs2.7 crore in its second week to take its two week total to Rs31.65 crore.
1920 London has collected Rs40 lakh in its third week to take its three week tally to Rs14.6 crore.
*Traffic has collected 20 lakh in its third week to take its three week total to 3.7 crore.
Baaghi has added Rs45 lakh in fourth week to take its four week tally to Rs78.05 crore.
The Jungle Book continues its stronghold on the box office. The film has added Rs2.7 crore in its seventh week taking its seven week tally to Rs182.65 crore.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
