Brands
Shopmatic’s user base swells to over 10000 within five months since launch
MUMBAI: With the current trend to digitize businesses gaining increasing mileage, Singapore-based e-commerce company, Shopmatic, which provides a platform for merchants to take their business online, has achieved tremendous growth within just five months since its launch. It has reached its first milestone with 10,000 online store owners choosing Shopmatic’s services to engage and expand their customer base.
Launched in October 2015, Shopmatic helps merchants and individuals handle the full spectrum of what is required to grow their business online, from developing a webstore to listing it on marketplaces, and promoting it on social channels, along with helping with insights on how to sell online. Within a month of launching operations, Shopmatic tied up with Confederation of All India Traders (CAIT) to help its almost 6 crore merchants digitize their offline businesses. Earlier this year in January, Shopmatic signed a deal with online payments giant PayPal to enable its merchants to expand their global sales. The move also marked PayPal’s first tie-up with an Indian partner. All these tie-ups have been instrumental in helping the e-commerce company reach its first milestone.
Commenting on these growth numbers, Shopmatic Group CEO Anurag Avula said, “We are quite happy with this progress as this confirms that we are heading in the right direction. These numbers are also a reaffirmation of the surging confidence of small merchants in tapping the online ecosystem for increasing their consumer base on both the national and global front.”
Meanwhile, to enable easy payments and delivery solutions to the target consumers of online businesses, the e-commerce business-enabler has recently tied up with India’s payment getaway solution and mobile wallet, Citrus Pay. On the logistics front, Shopmatic has made strategic partnerships with local and global logistics players like Delhivery.
Since its inception, Shopmatic has been offering a revolutionary, all-in-one e-commerce solution that enables business owners to build and manage their businesses online, commission-free. This means they do not have to rely on commission-based marketplaces, which can charge up to 15% for each transaction. Shopmatic’s key features include:
• Compelling web presence with attractive store fronts;
• Seamless integration with local and international payment gateways;
• Tie-ups with logistics partners, enabling automated shipping;
• Facilitated listing across multiple marketplaces and social channels, such as Facebook;
• Organized dashboard with data insights and inventory management;
• Simple pricing with no hidden fees. All packages come with a one-month free trial;
• Customized solutions to service entrepreneurs, assisting them in promoting and selling their services to a wider customer base.
By offering comprehensive service offerings that help businesses establish an online presence as per their relevant market and target audience, Shopmatic is taking the right measures to ensure entrepreneurs do not miss out on the potential that the burgeoning virtual ecosystem promises today.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
