Ad Campaigns
RummyCircle launches TVC for online gamers
MUMBAI: The wholly owned division of Play Games24x7, RummyCircle, has launched a new TVC encapsulating the thrill and excitement of playing the game of rummy online.
The latest commercial is an immersive take on the action-packed nature of the game capturing the raw pleasure of competing and winning. Loaded with swag, special effects, it engages the viewer with high energy and unexpected turns.
“Rummy is known to be a mind game and a family game, but most people don’t realize how exciting and charged a game of Rummy can be. That feeling is what we want the viewers to take away from this new TVC,” a company statement quoted Play Games24x7 co-founder and co-CEO Trivikraman Thampy saying.
The TVC is made in five languages of English, Hindi, Telugu, Tamil and Kannada.
Conceptualized by Publicis India, the TVC has Bobby Pawar as its chief creative officer and managing director, while the executive creative directors are Shyamashree D’Mello and Sanjay Sakharkar. The campaign, directed by Kunal Shivdasani, is produced by Virtual Reality Films. The post production has been done by Red Chillies.
According to Thampy, “The best part about playing Rummy are those edge-of-the-seat moments when a player is almost done and is waiting with baited breath for the next card to be that one card he or she needs, and also desperately hoping that someone doesn’t finish before him or her. We wanted this TVC to capture that adrenaline rush and thrill in a symbolic way by comparing it to the kind of excitement one would feel if they were flying through the air with turbocharged booster jetpacks.”
The protagonist in the campaign is an everyday, loveable character who demonstrates unbelievable daredevilry every time he plays on RummyCircle.com, D’Mello explained, adding that the audience will enjoy watching him revel in the heart-thumping, adrenaline-pumping feeling of winning at the end.
The website offers 13 card rummy game on all devices with the most engaging interface and latest security features.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
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Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
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Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
