iWorld
Twitter ads pro ecosystem to be created by Simplilearn
MUMBAI: Global professional training company Simplilearn has launched an initiative aimed at creating a larger ecosystem of Twitter-advertising aware professionals. Simplilearn is presenting educational content, powered by Twitter, as the core of its certification in Twitter Advertising which will educate marketers on how to leverage Twitter successfully for their business’s digital and social media marketing efforts.
Twitter ads have strategically benefited Fortune 500 and small and medium enterprises in customer acquisition, customer and user engagement as well as brand building. Edric Subur from Twitter’s marketing team is presenting on the power of Twitter Advertising through Simplilearn’s Online Self-Learning (OSL) model.
Edric Subur from Twitter’s marketing team, said, “We are really excited to work with Simplilearn to distribute a structured Twitter Ads course to thousands of marketing professionals. Many marketers are interested in leveraging Twitter Ads to grow their business but are unsure of what’s the best way to do it.”
Simplilearn chief business officer Kashyap Dalal, said “The Certification in Twitter Advertising will also be a part of Simplilearn’s flagship offering – the Full-stack Digital Marketer Masters Program Learners on this course will be trained to make the most of Twitter’s advertising platform, gain insights into audience targeting and content strategies, and learn how to measure results accurately to gauge the success of Twitter ad campaigns.”
Simplilearn is one of the world’s leading providers of online training for IT, Software Development, Project Management, Data Science, Cloud Computing, Digital Marketing, and many other emerging technologies.
iWorld
Snap hits $1B revenue as subscriptions cross 25 million
Snap’s paid products boom with Snapchat plus, Lens plus and creator subscriptions
CALIFORNIA: Snapchat’s subscription push is paying off handsomely, with the platform’s direct revenue business now cruising past a $1 billion annualised run rate. At the heart of this milestone is a loyal global subscription community that has just topped 25 million Snapchatters.
Since its launch in late 2022, Snapchat plus has grown rapidly to become one of the fastest-growing consumer subscriptions worldwide. What began as an early-access perk for the platform’s most engaged users has scaled into a robust revenue engine alongside Snap’s ad business.
Snapchat plus thrives because it taps into something deeply human. With more than 946 million monthly active users, Snapchat is fast approaching the one-billion mark. Its subscription service offers personal touches that matter in everyday chats. From pinning a best friend to customising chat wallpapers or adding a Bitmoji Pet, these simple features bring warmth, context and joy to conversations.
But Snap isn’t stopping there. The company has expanded its direct revenue offerings with paid versions of Lens plus, Snapchat Platinum, and Memories Storage Plans. Lens plus gives subscribers advanced AI and AR creative tools, including exclusive generative AI Lenses and unlimited use of the Imagine Lens for instant image creation. Snapchat Platinum delivers an ad-light experience focused on friends and creators, while Memories Storage Plans give heavy users the option to upgrade storage and keep thousands of their most cherished Snaps safe.
Snapchat is also opening doors for creators. Its new creator subscriptions let fans pay directly for exclusive content, priority engagement, and ad-free Stories, giving influencers fresh ways to connect with their audience.
Snap credits its 25 million subscribers for helping shape the future of the platform. Their creativity, feedback, and enthusiasm not only inspire new features but also fuel Snap’s growing direct revenue business.
With these moves, Snap is proving that personalisation, self-expression, and friendship aren’t just buzzwords, they’re the secret sauce behind its subscription success.
