MAM
Damon Xi new UCWeb India GM
MUMBAI: UCWeb, an Alibaba Mobile Business Group Company, has announced the appointment of Damon Xi as the general manager for UCWeb India. The move will make Damon in charge of the strategic alliance and business development for the company in India.
UC Browser has reached a milestone of 100 million MAUs in India and with a market share of 57% (as per Stat Counter), UC Browser is the largest mobile browser in India.
Alibaba Mobile Business Group general manager of overseas business Kenny Ye said, “Bringing in Damon will enable the team in India to work and keep up with the dynamicity. Damon with his strategic abilities and immense managing associations in the internet industry is the ideal candidate.”
Damon was earlier working for Tencent and has over 12 years of professional experience in internet and telecom industry. He said, “The decision to head UCWeb in India could not come at a better time. The Indian mobile internet landscape is the most exciting place to be at.”
With a strategy of digitising entertainment, UCWeb in India recently collaborated with various entertainment based activities be it movie promotions with “Ae Dil Hai Mushkil”, TV Shows with its partnership with Colors TV shows such as Jhalak Dikhla Ja and Bigg Boss or Book Releases with Chetan Bhagat’s recent bestseller, One Indian Girl.
MAM
Valvoline launches FIFA World Cup 2026 global campaign
Campaign highlights fan journeys and mechanics powering travel worldwide
MUMBAI: From kick-off to kilometres, Valvoline is fuelling more than just engines this World Cup. Valvoline Global Operations has unveiled its global campaign for the FIFA World Cup 2026, spotlighting the journeys fans undertake to witness the game while quietly tipping the hat to the mechanics who keep those journeys on track. Titled “The Original Engine Oil. For the Driven.”, the campaign leans into the emotional and physical commitment of football fans travelling across cities and countries, reframing mobility as an integral part of the sporting experience.
At its core is Valvoline’s first FIFA World Cup-themed ad film, which parallels the evolution of the brand spanning over 160 years with the enduring passion of fans. Produced in Chile by We Are Laugh, the film stitches together moments of anticipation, preparation and connection that define matchday journeys, whether it’s a cross-country drive or a short ride with friends.
The narrative extends beyond fans to spotlight the often-overlooked ecosystem behind the scenes mechanics and service professionals who ensure every trip runs smoothly. The brand positions itself as a constant companion across these miles, reinforcing its legacy in powering mobility.
Valvoline Global chief brand officer Michael Kirtman said, the campaign celebrates both the fans who “go the distance” and the people who make those journeys possible.
The rollout has already begun in India and will expand globally in May, covering markets such as the United States, China, Australia, Canada, Thailand and Saudi Arabia. The campaign will be amplified through a multi-channel mix, including television, digital out-of-home, radio, social platforms and experiential activations.
In a World Cup defined by goals and glory, Valvoline is telling a quieter story, the one measured not in minutes, but in miles.
