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Hashtag Orange wins creative mandate for LPU Campus
Mumbai: Leading integrated marketing agency, Hashtag Orange, has been awarded a creative mandate for Lovely Professional University (LPU) Campus. The Agency will be in charge of developing and executing the creative strategy.
As an institution of international repute, LPU’s world-class education is sought by students from different parts of the world. With the objectives of accelerating this growth and catering to a diverse audience, LPU Campus sought to find the right partners to bring their brand message to life in engaging, imaginative, and impactful ways. Hashtag Orange is poised to craft a robust creative strategy to help LPU Campus achieve these goals, by leveraging their strategic capabilities and innovative solutions.
This partnership not only adds to the diverse portfolio of Hashtag Orange but also signifies its enduring relationship with LPU. The association dates back to 2021 when LPU Online onboarded Hashtag Orange for digital marketing services.
Sharing his vision for this collaboration, Mukesh Vij, Founder of Hashtag Orange, said, “This partnership aligns seamlessly with our ongoing expansion efforts and quest for excellence. We are thrilled to apply our expertise to enhance LPU Campus’s presence and extend its outreach. With our creative prowess and their prestige, I am confident that we will deliver exceptional results.”
Speaking about the association, Aman Mittal, Vice President at Lovely Professional University, said, “We have ambitious goals for the year, especially in terms of strengthening our Creative strategy. We look forward to harnessing Hashtag Orange’s innovative ideas and mastery of this field to elevate our presence and unlock new avenues of success.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
