iWorld
Conjuring 2, Fleabag & ‘Rock-On 2’ digital premiere on Amazon Prime
MUMBAI: Are you looking for some adventure filled with comedy and drama? Then, Amazon Prime Video is your place to be! Get ready to relive the ‘magik’ of music with the digital premiere of ‘Rock on 2’.
Sharing his excitement on Rock On 2 premiering on Amazon Prime Video, Farhan Akhtar said, “The choice to watch exclusive content on mobiles, net or multiple other devices at any given time is hugely exciting. I am thrilled that Rock On 2 is now available on Amazon Prime Video and quite certain that the digital premiere of the movie will weave ‘Magik’. Streaming video provides customers a choice to watch new-age content and I can reach a whole new audience who have the power to choose what they want to watch when.”
In addition to this musical drama, for some light hearted moments the viewers can come along on a journey with Fleabag, Season 1 – An Amazon Original. And, close those curtains and lock those doors, because you in for some horror with The Conjuring 2. For real movie buffs – catch some of the chartbusters – Keanu, Zoolander 2 and Anomalisa.
Rock On 2
Rock On 2 is an Indian musical drama film, directed by Shujaat Saudagar, produced by Farhan Akhtar and Ritesh Sidhwani, and with music by Shankar-Ehsaan-Loy. The sequel to the 2008 film, Rock On!!, it stars Shraddha Kapoor, Farhan Akhtar, Arjun Rampal, Purab Kohli, Shashank Arora, and Prachi Desai in lead roles. Watch it exclusively on Amazon Prime Video now!
Fleabag (Amazon Original)
Fleabag is a hilarious and poignant window into the mind of a dry-witted, sexual, angry, grief-riddled woman, as she hurls herself at modern living in London. Award-winning playwright Phoebe Waller-Bridge writes and stars as Fleabag, an unfiltered woman trying to heal, while rejecting anyone who tries to help her and keeping up her bravado all along.
The Conjuring 2
In 1977, paranormal investigators Ed and Lorraine Warren travel to London, England, where single mother Peggy Hodgson believes that something evil is in her home. When Peggy’s youngest daughter starts showing signs of demonic possession, Ed and Lorraine attempt to help the besieged girl, only to find themselves targeted by the malicious spirits.
iWorld
Print perfect OTTplay bowls a culture driven campaign
From penguins to passion the brand turns India Pakistan into print powered moment marketing.
MUMBAI: When cricket fever meets front-page ink, sparks are bound to fly. And as the latest India–Pakistan clash gripped the nation, OTTplay decided not just to ride the wave but to print it in bold.
In a move that blends real-time agility with old-school authority, OTTplay rolled out a specially curated print campaign amplified by the century-old legacy of the Hindustan Times network. The strategy is simple but sharp: take the speed of pop culture, anchor it in the credibility of print, and make a sporting spectacle feel even larger than life.
The campaign kicked off during the T20 build-up with a creative inspired by the viral “Penguin” moment that flooded social media timelines. Instead of letting the meme melt away, OTTplay spun it into a witty cricket hook, tying internet chatter directly to the anticipation around the high-voltage fixture. It was playful, timely and unmistakably plugged into the cultural pulse.
Then came the dramatic “U-turn” in the narrative around the India–Pakistan match. OTTplay responded in near real time, crafting a clever print execution that mirrored the emotional swing fans experienced. In doing so, the brand demonstrated that even a medium often seen as static can move at the speed of culture when the thinking is sharp enough.
With Valentine’s Day in sight, the narrative pivoted once again. This time, OTTplay reframed the rivalry through the lens of love and passion, turning cricket’s most intense contest into a metaphor for romance, intensity and emotional investment. The result is a campaign that speaks not only to die-hard cricket followers but to anyone who understands that some rivalries are just another form of love.
OTTplay co-founder and CEO Avinash Mudaliar summed it up succinctly, saying that the India–Pakistan match “isn’t just a game, it’s an emotion,” and that the campaign is about tapping into that emotion in real time. By leveraging the reach and trust of Hindustan Times, he noted, OTTplay has brought moment marketing into a space often perceived as static, turning print into a high-impact storytelling vehicle that marries credibility with cultural immediacy.
The medium choice is as telling as the message. In an era dominated by scrolls and swipes, OTTplay’s use of a 100-year-old print platform signals a deliberate blend of tradition and trend. The creatives are not just ads; they are front-page conversations, designed to stop readers mid-sip and mid-scroll.
As anticipation builds around the marquee showdown, OTTplay’s message is clear: don’t just watch the moment unfold, stream it. As India’s leading OTT aggregator, the platform offers access to more than 30 OTT services, including JioHotstar, Zee5, SonyLiv, Lionsgate Play and Aha, positioning itself as the gateway to the big game and the bigger story around it.
In a season where every ball counts and every headline matters, OTTplay has managed to do both bowl fast in culture and land squarely on the front page.
