MAM
WATInsights launched under Recogn
MUMBAI: WATConsult, a leading and most awarded digital and social media agency, part of the Dentsu Aegis Network, has launched a new property called WATInsights, under its market research division, Recogn.
WATInsights will offer periodic reports which provide powerful insights and trends on the Indian digital landscape. Through these reports, WATConsult aims to help marketers understand the digital consumer better and translate the insights into actionable strategies.
The first report released is based on the usage of brand apps and their impact on brand consideration. Below are the key findings of the study:
· 81% of respondents are currently using or have used brand app(s), while 19% have never used them
· Majority of the respondents use news related brand apps followed by over-the-top (OTT) apps and business / finance apps
· 76% of respondents discovered brand apps through their friends and family and 66% were influenced by them to install
o 46% discovered via ads featured on traditional media platforms (TV, radio, newspapers) and 48% were influenced by them
o 58% discovered brand apps via in-built app stores and 40% were influenced. Surprisingly, 20% discovered brand apps at the point of purchase and installed them straightaway
· Relevance, Usability and Entertainment are the factors essential for improving the satisfaction levels of brand app users
· A large majority of users are more likely to purchase a brand product / service after using the brand app than watching the brand’s add on media
WATConsult CEO Rajiv Dingra said, “The changing demographics and technologies have brought about a shift in the way consumers engage with brands, products and services. The customers’ purchase and consumption behaviour is in a state of constant flux and marketers need to keep pace with this to stay relevant. Keeping this is mind, we have launched WATInsights, which will showcase industry insights and help marketers take better decisions in creating campaigns.”
The entire report can be viewed on – http://recogn.in/watinsights.php
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
