Brands
Max Fashion plants saplings on Environment Day
MUMBAI: Max Fashion, an online fashion brand, did its bit to connect with nature as a part of its ‘Go Green’ initiative.
Max went along with their customers and planted saplings at Raje Chatrapati Shivaji Garden, Wadgaonsheri, in Pune. They realised the need to act and move forward to protect and conserve our natural surroundings.
Plant a Tree, Plant a New Life’ is the sole objective in order to collectively work towards healing Mother Nature. Max Fashion aims at democratising fashion for the youth and the generations to come. Similarly, through their ‘Go Green’ initiative Max wants to make everyone realize that serious efforts are needed to reduce carbon emissions to lessen the effects of global climate change and hand over this earth healthy and safe to the coming generations.
There were 45 loyal customers along with their families and concerned authorities at Max Fashion planted 100 saplings and took an oath to nurture them in the days to come ahead.
Brands
Zepto sets up mini delivery hub at AI Summit
Quick commerce goes live at venue with 1,700 daily orders
NEW DELHI: At a summit devoted to the future of artificial intelligence, quick commerce quietly stole the show at ground level. Zepto set up a compact Delivery Hub at the India AI Impact Summit, turning the venue into a live demonstration of instant retail in action.
Built at roughly one third the size of a standard 4,000 sq ft dark store, the scaled down hub was engineered for speed. Despite its smaller footprint, it was stocked with more than 10,000 stock keeping units curated specifically for summit attendees. From mid morning cravings to late afternoon slumps, the shelves were primed for every possible need.
Till Wednesday, the hub was processing an average of 1,700 orders a day. Lunch hour emerged as the clear rush period, as delegates swapped panel discussions for paneer puffs and product demos for Diet Coke. Snacks topped the order charts, followed by tea and other beverages.
Among the fastest moving items were samosas, plain Maggi, chicken puffs, Bisleri packaged drinking water bottles, Coca-Cola Diet Coke cans and Lay’s India’s Magic Masala potato chips. In short, comfort food met cutting edge tech.
The on site hub gave attendees near instant access to essentials without stepping outside the venue. More than just a convenience counter, it served as a real time case study of how technology led operations can power seamless commerce even at large scale events.
While speakers debated how humans and intelligent systems will co create and co work, Zepto offered a practical reminder that sometimes the smartest innovation is simply getting a hot snack into hungry hands, fast.
