Brands
Zebronics audio ropes in Hrithik Roshan
MUMBAI: Zebronics, a brand that has made commendable strides in the peripherals, consumer electronics and surveillance, announced Bollywood star Hrithik Roshan as its brand ambassador.
The brand acclaims Roshan as a true exemplification to its philosophy, of marrying technology with style, designed for today’s fashionable and tech savvy youth.
On one hand, Hrithik is known for being a perfectionist and on the other, Zebronics stands true to its promise of superior quality and design. Blending both shall take the brand to unseen heights.
Throughout his movies we’ve watched him seamlessly blend into the persona regardless of whether he’s a hunk or a superhero or royalty. This correctly is reflective of Zebronics products which is high-quality ranking, delivering optimum performance.
Zebronics director Rajesh Doshi said, “Hrithik Roshan’s distinctiveness underlines the true epitome of our proposition and needless to say we are thrilled and excited to have him on board. He has always been the trend-setting star ‘always ahead’, like our brand attitude.”
Roshan said, “Apart from my love for acting, music drives me to do more and what better fit than Zebronics which is now synonym to audio products in India.”
Apart from the launches and promotions, Roshan shall also be involved actively with brand communication across platforms. Zebronics plans to roll its brand campaign with Hrithik Roshan shortly this year.
Brands
Sting launches ‘Sound of Six’ cricket campaign
Pepsico energy drink ties signature sonic to every boundary hit with Yuvraj Singh and Ravi Shastri.
MUMBAI: Sting just turned every six into its own personal anthem because nothing says “energy” like a boundary that hits different notes. Pepsico India’s Sting energy drink has rolled out the latest chapter of its sonic branding with “Sound of Six”, a nationwide campaign syncing the brand’s signature “Sting” sound to the varying power of cricket sixes this season. The push positions Sting as the audio heartbeat of high-octane moments on the pitch, using its sonic identity to “qualify” shots from gentle lofted clears to monster maximums.
The launch film, featuring cricket legends Yuvraj Singh and Ravi Shastri, unfolds on a sunlit ground with playful banter that builds into a sequence of escalating hits. As Singh smashes the ball, he quips that the length and force of the shot should dial up the intensity of the Sting sound. Shastri’s commentary ramps up accordingly, riffing on the brand name with escalating flair to match each strike’s energy turning a simple boundary into an audible spectacle.
Pepsico India category head for energy portfolio Diksha Bajaj said, “Cricket is a major passion point in this country. Our campaign is rooted in the insight that no two sixes are the same. We set out to use the Sting sonic identity as a qualifier that redefines every hit.”
Yuvraj Singh added, “This campaign turns the feeling of hitting a six into something fans can hear. It is bold and matches the intensity of the game.”
Ravi Shastri chimed in, “Commentating on a six is an exhilarating part of the game. This campaign adds a new dimension by introducing a distinct sonic. The idea of owning the sound of every six is relatable for fans.”
Leo Burnett South Asia chief creative officer Vikram Pandey noted that pairing Singh’s power-hitting with Shastri’s iconic voice lets the brand relive cricket’s electric moments through a fresh, auditory lens.
The campaign will air across television, digital platforms, and social media, timed to catch the fever of the ongoing cricket season. For fans who live for the roar of the crowd and the crack of the bat, Sting’s betting that the next big six won’t just be seen, it’ll be heard loud and clear.
