MAM
Httpool partners with Twitter to expand ads
MUMBAI: Httpool, an international cross channel ad network with a presence in Central and Eastern Europe and Asia, and Twitter have come together.
Httpool has been appointed as Twitter’s official ad sales partner for India from 1 October, 2017. This will expand the advertising support for marketers in India.
Brands and advertising agencies across the country can now work closely with an experienced Httpool India team and leverage Twitter Ad solutions to amplify their marketing objectives.
IMS Internet Media Services (IMS), a subsidiary of Sony Pictures Television, recently acquired a 51 per cent stake in Httpool.
The new partnership of Twitter and Httpool in India was a natural transition given the scale of their global partnership across 22 markets in Europe. Httpool team in India is expected to provide service to Twitter’s existing and new clients by collaborating with Httpool’s global offices and centers of excellence on best practices and brand strategy.
Twitter head of reseller partnerships – Asia Pacific Chandan Deep said: “India is an important market for Twitter as a platform. We are committed to investing in revenue growth in this market.”
Three out of every five people on Twitter follow at least one brand. And 80 per cent people on Twitter are also active on mobile, giving advertisers the perfect opportunity to catch people on the go.
Httpool India MD – APAC Sunny Nagpal says: “Twitter is unique because of its real-time, conversational nature. This alliance will help advertisers grow their communities, tell their story, increase loyalty and ultimately increase referrals and sales.
Brands
Himanshu Khanna joins CKA Birla Group as group chief marketing officer: report
Former Raymond lifestyle CMO to lead group-wide brand and marketing strategy
MUMBAI: According to a media report citing industry sources, senior marketing leader Himanshu Khanna has joined CKA Birla Group as group chief marketing officer.
Khanna moves from Raymond Limited, where he served as chief marketing officer for the lifestyle division since August 2021, overseeing the marketing transformation of the company’s nearly $1 billion lifestyle business. His tenure featured a sharper consumer focus, a digital-first operating model and large-scale retail and brand modernisation.
At Raymond, Khanna led brand strategy and growth across a broad portfolio including Raymond suiting and shirting, Park Avenue, ColorPlus, Parx, Ethnix by Raymond, ready-to-wear, Raymond Home and Raymond made-to-measure. His remit also covered retail marketing, digital marketing, consumer insights, visual merchandising and brand protection.
Before joining Raymond, Khanna was business head for the FMCG division at RP-Sanjiv Goenka Group, with full P&L responsibility. During this period, he scaled the snack brand Too Yumm!, drove rapid revenue growth, led the integration of Apricot Foods following its acquisition and executed a business turnaround.
Khanna’s career spans over three decades across global consumer companies, with senior leadership roles at Beam Suntory, Wrigley, PepsiCo, Cadbury and Nestlé.
Widely regarded as a seasoned marketing operator, Khanna is a familiar presence at leading industry forums and is considered among the most in-demand marketing leaders in the country.
