MAM
Google AdWords and AdSense support Bengali now
MUMBAI: The most important aspect of making the web more useful and meaningful for all of India is to make India’s Internet more representative of today’s India.
Google India, building on its commitment to help publishers and advertisers to create relevant and engaging content for its audience, announced support for Bengali for both, Google AdWords and Google AdSense.
India has 234 million Indian language users who are online (compared to 175 million English web users) and it is expected another 300 million Indian language users will come online in the next four years.
Bengali, being the sixth most spoken language around the world, publishers and advertisers can now reach a large audience globally and target them with Bengali-language search and display ads. In addition to that, content creators who have websites and blogs in Bengali can now easily monetise their content and attract advertisers from across the globe.
According to Google India director – Google Marketing Solutions Shalini Girish, “With the availability of Hindi, and today’s launch of Bengali language capabilities, we are working hard to ensure that digital advertising is keeping up with the needs of an evolving Internet audience. Over the coming months, we will share more about our efforts to further build on this.”
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
