Brands
Mobile ads lack engagement, finds WATConsult report
MUMBAI: WATConsult’s latest report shows that mobile ads, though more useful, are less engaging than desktop ads. This is serious considering 75 per cent people use smartphones for viewing ads while just 42 per cent check them out on desktops. 48 per cent of the respondents prefer social media ads, followed by video ads, e-mail ads and search ads when it comes to mobile ad formats.
The report on consumer perception and effectiveness of mobile advertising is the third from its portfolio of WATInsights. It also mentions that 4G is the most used data connection followed by 3G and WiFi while mobile devices are maximum used for accessing social networks and e-mails, followed by usage of wallets, watching videos or shows and online shopping.
Ad categories such as clothing and footwear, electronic products, books, movies/music/games get highest clicks while jewellery, pharmaceutical products and insurance products ads get the shrug. People also feel that mobile ads are intrusive and irrelevant at times and also fearing breach of privacy.
WATConsult founder and CEO Rajiv Dingra says, “India is going through a phase of rapid explosion in web content and internet technology and people are beginning to acknowledge the convenience internet provides today. After the roll-out of 4G, the usage has only increased at a dizzying pace. With ad spends on mobile expected to grow at a rate of 59 per cent CAGR by 2020, our research is an attempt to put forward the consumer’s point of view about mobile ads, thus helping marketers plan better campaigns.”
The summary report can be viewed on: http://recogn.in/watinsights.php
Brands
LTTS CDO Narayanan Ramanathan steps down
Resignation effective 19 February, company cites personal reasons
CHENNAI: L&T Technology Services Limited announced the resignation of its chief delivery officer and senior management personnel Narayanan Ramanathan, marking a key leadership exit at the engineering services firm.
Ramanathan stepped down from his role, effective at the close of business on 19 February 2026, citing personal reasons. The company accepted the resignation the same day and duly filed all regulatory disclosures related to his cessation.
Based in Chennai, Ramanathan led LTTS’s Digital Products and Manufacturing Services (DPMS) business as a P&L head, overseeing multi-million-dollar operations and large-scale digital transformation programmes. His mandate covered Industry X.0, the Internet of Things, operational technology cybersecurity, robotics, cobots, digital twins, analytics and artificial intelligence.
He joined LTTS in 2018 and spent nearly eight years at the firm, holding several leadership roles before becoming chief delivery officer in November 2024. During his tenure, he worked closely with global capability centres to execute engineering-led digital strategies for international clients.
A technology industry veteran with over 27 years of experience, Ramanathan previously held senior leadership roles at Tech Mahindra, where he served as vice president and global head for connected engineering and analytics, and earlier led integrated engineering solutions across APAC and MEAI markets.
Ramanathan is also the first recipient of the International Galileo Master Award from the European Space Agency. LTTS said there is no additional information to disclose regarding board relationships following his resignation.
