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Wavemaker India retains media duties for Tata Sky

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MUMBAI: Wavemaker, GroupM’s new billion-dollar revenue, media, content, and technology agency created from the merger of Maxus and MEC has retained the media duties for Tata Sky. 

Maxus (now part of Wavemaker) has been the media agency on record ever since the DTH service provider launched its operations in India in 2006. 

Wavemaker South Asia managing director Kartik Sharma adds, “I am grateful to Tata Sky team for selecting us as their strategic media partners right from the start of their launch in India. Associating with Tata Sky for over a decade now has been an enriching experience for all of us. Tata Sky is one of our oldest client partners in India and we are extremely happy to continue our relationship with them.”

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Tata Sky chief communications officer Malay Dikshit says, “GroupM has been associated with Tata Sky for the past 10 years and it was time that we scanned the media industry for best practices, great leadership and sound commercials. While there were some brilliant and very strong contenders delivering on all of these requirements, team Wavemaker stood a step ahead with their strategic steer and detailed planning.” 

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Reema Kundnani joins Reliance as cmo of Jio World Centre

Kundnani steps in to shape Jio World Centre as a global hub of culture, business and experiences

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MUMBAI: Reema Kundnani has joined Reliance industries limited as chief marketing officer at Jio World Centre, stepping into a role brimming with ambition and opportunity.

Sharing her excitement, Kundnani said, “At Reliance, the philosophy is simple — growth is life. It’s about continuous progress that is inclusive and nation-building.”

The Jio World Centre is no ordinary workplace. It is a vibrant hub where culture, retail, real estate, hospitality and business come together in perfect harmony. The platform includes Dhirubhai Ambani Square, Nita Mukesh Ambani Cultural Centre, Jio World Convention Centre, Jio World Drive, Jio World Garden, Jio World Plaza and Bay Club, with future plans for Jio World Residences, The Clubhouse and Jio World Offices.

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Kundnani added, “After a meaningful pause, stepping into this role feels energising and deeply aligned. What excites me most is shaping the narrative of a truly global Indian destination, building brand equity and stakeholder value along the way.”

Her career path reflects a blend of luxury, real estate and marketing expertise. Kundnani spent over four years at Brookfield Properties in various senior roles, led marketing and luxury residential sales at Oberoi Realty for a decade, and has been on advisory boards for Sell.Do and Kylas. She has also held senior positions at Tech Mahindra and Oracle, bringing a wealth of experience to her new role.

With Kundnani at the helm, Jio World Centre looks set to not only showcase India’s best but also tell a global story, where culture, commerce and community intersect.

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