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Indigo Consulting to handle digital mandate for NIIT
MUMBAI: Skills and talent development centre, NIIT, has signed up Indigo Consulting, Publicis Communications’ specialist digital agency, as its strategic digital partner.
NIIT offers multidisciplinary learning management and training delivery solutions to corporations, institutions, and individuals in over 40 countries. The business was won post a multi-agency pitch, and Indigo’s Gurugram office will handle the account.
As part of the mandate, Indigo will create and execute the new immersive website for NIIT, in line with new age digital native and the increasing e-learning, ed-tech and e-commerce trends the industry is witnessing.
NIIT vice president of marketing and sales for career education business Kshitij Jain says, “Digital is a critical pillar within our overall blueprint because of its potential to exponentially impact transformation. We are looking at a combination of velocity, reach and immersive experience delivery that will enhance talent development across India. Indigo demonstrates the right blend of the ‘art and science’ of digital solutions to target the digital native.”
Indigo Consulting president Jose Leon mentions, “India is likely to have the world’s largest workforce by 2027 with a billion people aged between 15 and 60. Digital Transformation experts at Indigo Consulting are crafting a strategy to create and deliver an immersive experience for all target users of NIIT, and we are excited about this partnership and the positive impact this can deliver for the brand.”
Established in the year 2000, Indigo Consulting became a part of Publicis Groupe in 2012. It is one of the few agencies which is integrating AI & ML in the platforms that it is building for its clients. It partners clientele with marquee brands across industries such as Banking & Finance, Telecom, Hospitality, Media & Entertainment, Consumer Goods and Automotive among others.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
