Brands
Tupperware agency Pulp Strategy milks AIB post
MUMBAI: In today’s age of cutthroat competition, it is beyond a shadow of doubt that opportunities have become very scarce. However, if you keep your eyes on your target and ear on the ground, you can make wonders happen, and that’s precisely what Pulp Strategy a multi-award winning full-service marketing agency did.
Recently content creator All India Bakchod (AIB) had a post on Instagram which created a buzz. AIB asks its followers a random question under #AIBJagraata. This time, the question was “What’s that one thing in your house that your mother loves more than you?”
The replies naturally included Tupperware given the strong market positioning of the kitchen accessory brand. But, Tupperware India (with its end-to-end marketing managed by Pulp Strategy) left no stone unturned to tap into this now-prevailing opportunity. The agency’s social media listening team proactively participated in the ongoing discussion and further amplified the overall engagement by taking it off to its own Facebook, Twitter, and Instagram handles.
Pulp Strategy founder and managing director Ambika Sharma said, “At Pulp Strategy, we do not merely create opportunities, but also ensure that we tap into every single one that surfaces anytime, anywhere. This all-embracive approach is what has helped us in staying ahead of the curve always. I’m proud that the team at Pulp Strategy has yet again upheld that culture.”
Within 24 hours, Tupperware India reached out to more than 25,000 people on Facebook and 1,686 people on Instagram, and all of that, without spending a single penny. The whole activity also caught the attention of Tanmay Bhat, the co-founder of AIB, who retweeted the Tupperware India post.
This year, the marketing agency had also conceptualised and executed the #PressForConfidence campaign for Tupperware around International Women’s Day. The innovative campaign effectively used Facebook’s newly-released ‘press and hold’ feature to create an interactive content series and received massive participation on the social media platform.
Brands
MakeMyTrip partners with OpenAI to boost AI-powered travel planning
Conversational AI now guides travellers from inspiration straight to booking
GURUGRAM: MakeMyTrip, India’s leading online travel company, has teamed up with OpenAI to bring a fresh twist to AI-driven travel planning. The collaboration integrates OpenAI’s APIs into MakeMyTrip’s app, making it easier than ever for travellers to move from chatting about dream trips to booking them.
The move centres around MakeMyTrip’s Myra interface, a GenAI trip planning assistant that now handles over 50,000 conversations a day in languages ranging from English and Hindi to Tamil, Telugu and Bengali. Myra helps travellers explore options, create itineraries and book flights, hotels and extras without the usual hassle of searching and filtering.
MakeMyTrip co-founder and group CEO Rajesh Magow said, “With OpenAI, we turn curiosity into confident decisions. When travellers start their journey through conversation, MakeMyTrip becomes a seamless extension of that discovery process. AI combined with our travel data makes it possible to deliver personalised, bookable options at scale.”
OpenAI managing director- international Oliver Jay added, “MakeMyTrip is showing how AI can make travel planning feel more like a conversation than a chore. Advanced AI isn’t just about back-end efficiencies, it’s about transforming the way travellers experience and engage with the platform.”
MakeMyTrip has long invested in AI across the travel lifecycle, from inspiration and discovery to booking and post-sales support. Nearly half of Myra’s queries now come from tier-2 and smaller cities, and voice interactions are booming outside metros, making AI travel assistance more accessible than ever.
With this partnership, MakeMyTrip is not just keeping up with AI trends, it’s aiming to lead the way, turning every traveller’s whim into a smooth, bookable adventure.
