AD Agencies
iCubesWire launches Innovation Centre NXT
New Delhi: iCubesWire, India’s leading technology performance driven digital agency, today announced the launch of their Innovation Centre called NXT. The launch integrates new age solutions for the digital industry thereby offering diversified ad solutions to the clients and partners. The centre will incorporate futuristic solutions from the domain of Artificial Intelligence & Augmented Reality. Amongst other solutions, rich media for customized creative demands & software development kit for customized audience will be its beneficial components. The Innovation Centre is first of its kind which will give the brands numerous innovative ad solutions to pick & choose from, while planning for campaigns.
iCubesWire caters to 500+ clients and is optimistic about disrupting the industry with this avant-garde launch. Along with their flagship offerings on performance marketing & full-service digital agency solutions, iCubesWire’s Delta and Instatalk are also pacing up efficaciously in the market.
Expressing delight over the launch, Sahil Chopra, Founder & CEO, iCubesWire, says, “This is a vital launch for the industry as an entity. There are ample agencies and networks granting overlapping services and the need to devise an innovation cropped up which incorporates them together towards a fresher approach. This requisite formed the base of developing NXT. We are excited and are asserting for it to be a game changer.”
Aditya Singh, Chief Operating Officer, iCubesWire, adds, “With cutting-edge modifications coming to a stall in the industry, innovation should be a pre-eminent & recurring process. We are enthusiastic about the launch and are certain that the brands will be equally excited to dive into the farsighted offerings that NXT promises to deliver.”
AD Agencies
Collective Creative Labs wins two Silver Effies, ranks top 15
Independent agency shines with strategy-led campaigns that move brands and culture
MUMBAI: Collective Creative Labs (CCL) has bagged two Silver Effies at the 25th Effie India Awards and claimed the 15th spot in the Agency of the Year rankings, marking a standout moment for the independent agency.
For a young agency built without legacy backing, these accolades go beyond trophies. They celebrate a fresh approach: starting with brand truth, sticking to strategy, and creating work that drives business, not just chatter.
Three years ago, Collective Artists Network spotted a gap in the market. Brands had access to creators and cultural moments but lacked cohesive strategy. CCL was born to fill that gap, blending cultural insight with disciplined brand planning to deliver campaigns that truly perform.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “We were already sitting at a rare intersection of culture, creators, entertainment and influence. But brands don’t need access alone; they need alignment. CCL brings strategy to the heart of culture so that it drives real brand growth.”
CCL’s campaigns, including work for Zebronics, Rakesh Masala and Liberty, have travelled far beyond paid media, not chasing virality, but earning it through clarity of insight and purpose. Big names are used to amplify thinking, not replace it.
Collective Creative Labs CEO and partner at Collective Artists Network Sanjana Jain added, “Great work starts with clarity, what the brand stands for, the consumer’s reality, and the business goal. In a world that loves spectacle, we focus on outcomes. These awards validate that approach.”
Both Silver-winning campaigns were built on immersive consumer understanding and sharp strategic thinking, reinforcing CCL as a performance-driven creative partner. Operating where brands, culture, entertainment and emerging media intersect, CCL represents a new kind of agency model, uniting talent, content, influence and strategy under one roof.
For CCL, these wins and the Agency of the Year ranking are just markers of momentum, not the finish line.
