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michael kors buys versace for a staggering 212 bn
MUMBAI: Star continues to rule the south regions – Malayalam and Telugu with channels Asianet and Star Maa, while ZEEL’s regional channels Zee Bangla and Zee Marathi continue to rule their respective languages of Bengali and Marathi with Zee Bangla and Zee Marathi after BARC released its ratings for week 29. This week Colors Bangla didn’t do well and came down to fifth position, but in the Tamil market, Colors Tamil came as a new entrant. There wasn’t much change in the hierarchy for Bhojpuri, Kannada and Tamil with Big Ganga, Colors Kannada and Sun TV retaining their top slots.
Bangla
Zee Bangla continued to be placed in number one position in week 29 with an increase in viewership from 276815 impressions (000s) as recorded last week to 306953 impressions (000s) this week. Star Jalsha too remained in the second slot with 299539 impressions (000s) followed by Jalsha Movies, who maintained its third slot with 74170 impressions (000s). Colors Bangla and Aakash Aath exchanged their fourth and fifth positions this week with 56003 impressions (000s) and 59257 impressions (000s) respectively. This week, all channels in this market saw an increase in the viewership as compared to last week.
Bhojpuri
This week, Big Ganga managed to gain the highest number of viewership with 47281 impressions (000s), while Bhojpuri Cinema came second with 45442 impressions (000s), followed by Bhojpuri Dhamaka Dishum with 7230 impressions (000s). Mahuaa Plus climbed to fourth position from fifth with 2333 impressions (000s). Oscar Movies Bhojpuri came as a new entrant this week with impressions 1908 impressions (000s).
Kannada
Kannada region remained unchanged this week as well. Colors Kannada retained its top position but saw a decrease in viewership from 414372 impressions (000s) as recorded last week to 403690 impressions (000s) of this week. Zee Kannada and Star Suvarna retained their second and fifth positions with 382100 impressions (000s) and 151063 (000s) respectively. Udaya Movies and Udaya TV swapped their third and fourth positions this week with 228477 impressions (000s) and 2237431 impressions (000s) respectively.
Malayalam
Asianet, the Malayalam general entertainment channel of Star TV retained its first position this week as well with 299541 impressions (000s). Flowers TV got dragged down to fourth position from second position with 85860 impressions (000s) while Mazhavil Manorama crawled up to second position with 90247 impressions (000s). Surya TV and Asianet Movies retained their third and fifth positions this week with 86420 impressions (000s) and 75016 (000s) impressions respectively.
Marathi
This week, the Marathi market didn’t notice any change. Zee Marathi remained steadfast in the number one position with 279070 impressions (000s). Zee Talkies gained second position with 154940 impressions (000s) followed by Colors Marathi, Star Pravah and Zee Yuva in third, fourth and fifth positions with 145457 impressions (000s), 116852 impressions (000s) and 59103 impressions (000s) respectively. This week all the channels in this market saw an increase in viewership.
Tamil
Tamil market saw a slight change this week. Star Vijay, Zee Tamil and KTV retained their second, third and fourth positions with 496816 impressions (000s), 447840 impressions (000s) and 320731 impressions (000s). Sun TV retained its top position with a gross viewership of 1004673. This week Colors Tamil gained fifth position dethroning Sun Life with 78973 impressions (000s).
Telugu
Telugu region didn’t notice any change this week. Star Maa, Zee Telugu, ETV Telugu and Gemini TV retained their first, second, third and fourth positions with total viewership of 630131 impressions (000s), 545142 impressions (000s), 490403 impressions (000s) and 424919 impressions (000s) respectively. Gemini Movies also retained its fifth position with 200644 impressions (000s). This week all the channels in this region saw an increase in their gross viewership.
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
