Brands
Uber Eats, CCD partner to launch India’s largest virtual restaurant network
MUMBAI: Uber Eats, the world’s largest food delivery network and Café Coffee Day, India’s largest café chain, have announced a partnership to launch the country’s largest network of virtual restaurants, which will soon bring foodies a greater choice of ‘delivery-only’ restaurant brands exclusively on the Uber Eats app.
The first restaurant brand under this partnership is scheduled to launch in November.
This partnership will leverage Café Coffee Day’s robust and innovative F&B expertise, pan India café network with the technology that Uber Eats is renowned for. Uber Eats will help Café Coffee Day with data, analytics and insights to help identify food or cuisines that consumers crave the most. This will enable Café Coffee Day and Uber Eats to launch menu offerings as per evolving consumer trends, for multiple ‘delivery-only’ virtual restaurants.
Uber Technologies vice president Jason Droege says, “Using experience and lessons learnt in the virtual restaurant space from our global operations, we hope to provide our Indian restaurant partners greater growth opportunities. Our customers too will enjoy ordering and eating their favourite everyday meals at the tap of a button.”
Café Coffee Day chief executive officer Venu Madhan adds, “With this association we aim to take the goodwill and trust earned in the F&B space and combine it with new age reality of virtual restaurants to offer everyday meals that can be delivered to nomadic millennials at home or at work in a convenient manner. Uber Eats’s strength and expertise in the business of home delivery will ensure delight to millions of aspiring youngsters who have moved away from their homes with great quality products from Café Coffee Day’s virtual restaurants every day across the country.”
Virtual restaurants are digital-only eateries that allow business owners to explore new culinary options and reach a wider audience by using the space in their existing kitchen. Virtual restaurants allow partners to test new opportunities in today’s dynamic market in a nimble manner.
Uber Eats is currently present in 37 cities in India with a strong presence in tier 2 cities. In the last 3 months, the number of orders on the app has grown 6 times and Uber Eats is adding 100 new restaurants to its platform everyday. Café Coffee Day currently has a network of 1742 cafes across 246 cities in India.
Uber Eats started in 2014 as a small delivery pilot in Los Angeles and launched as a separate application in Toronto in December 2015. Since then, it has grown incredibly fast, and is now a stand-alone app available in 350+ cities around the globe. In India, Uber Eats was first launched in Mumbai in May 2017.
Brands
Himanshu Khanna joins CKA Birla Group as group chief marketing officer: report
Former Raymond lifestyle CMO to lead group-wide brand and marketing strategy
MUMBAI: According to a media report citing industry sources, senior marketing leader Himanshu Khanna has joined CKA Birla Group as group chief marketing officer.
Khanna moves from Raymond Limited, where he served as chief marketing officer for the lifestyle division since August 2021, overseeing the marketing transformation of the company’s nearly $1 billion lifestyle business. His tenure featured a sharper consumer focus, a digital-first operating model and large-scale retail and brand modernisation.
At Raymond, Khanna led brand strategy and growth across a broad portfolio including Raymond suiting and shirting, Park Avenue, ColorPlus, Parx, Ethnix by Raymond, ready-to-wear, Raymond Home and Raymond made-to-measure. His remit also covered retail marketing, digital marketing, consumer insights, visual merchandising and brand protection.
Before joining Raymond, Khanna was business head for the FMCG division at RP-Sanjiv Goenka Group, with full P&L responsibility. During this period, he scaled the snack brand Too Yumm!, drove rapid revenue growth, led the integration of Apricot Foods following its acquisition and executed a business turnaround.
Khanna’s career spans over three decades across global consumer companies, with senior leadership roles at Beam Suntory, Wrigley, PepsiCo, Cadbury and Nestlé.
Widely regarded as a seasoned marketing operator, Khanna is a familiar presence at leading industry forums and is considered among the most in-demand marketing leaders in the country.
