iWorld
Vodafone Idea partners Sun NXT
MUMBAI: Vodafone Idea, the telecom service provider in India, today announced a strategic partnership with Sun TV Network. Network’s OTT platform, Sun NXT, which has over 50,000+ hours of content will now be accessible to Vodafone Idea customers. This partnership will offer Vodafone Idea’s customers access to Sun NXT’s exclusive digital content which caters to Tamil, Telugu, Kannada and Malayalam audiences.
Customers are increasingly looking forward to entertainment in regional languages. Through this partnership, Vodafone Idea has widened its bouquet of regional content through Sun NXT on Vodafone Play and Idea Movies and TV app respectively.
Commenting on the partnership, Vodafone Idea CMO Sashi Shankar said, “When it comes to content, we are singularly focused on providing entertainment to our customers keeping in mind their consumption, languageand culture. We believe that video and vernacular are the new growth drivers in digital content consumption today, especially in markets of South India. Regional content creates affinity amongst the consumers. We are delighted to partner with Sun TV Network to provide enriched entertainment to our customers by offering high quality regional content on Vodafone &Idea’s Mobile apps.”
Sun NXT will power 30 + Live TV channels, 4000+ movies and a huge repository of TV shows, music videos and short format content on both Vodafone Play and Idea Movies & TV App. Vodafone Idea is first in the industry to launch this partnership for the entire catalogue including movies.
Sun NXT Spokesperson said, “Vodafone Play and Idea Movies & TV app has built a robust portfolio of regional content. Now with Sun NXT, customers will have access to South India’s biggest movie library, Top TV shows and Live TV in their native language.”
The customers will be able to access top TV channels like Sun TV, Gemini TV, Udaya TV, Surya TV and many other such channels and also popular movies and top-rated TV shows across the four languages on Sun NXT through Vodafone Play and Idea Movies &TV.
From its launch in June 2017 till now, Sun NXT has fast become the most preferred content consumption destination for South Indians, not only in India but also across the World.
iWorld
Mumbai Police bans uniform reels and khaki swag videos
51,000 personnel ordered to stop social media content in uniform, violations face disciplinary action under 1979 rules.
MUMBAI: Mumbai’s finest are hanging up their khaki swag reels because sometimes the spotlight on uniform glamour risks turning into a security slip-up. In a circular issued on Thursday (20 February 2026) and signed by Deputy Commissioner of Police (Special Branch) Dattatray Kamble, the Mumbai Police has directed all 51,000 personnel to immediately cease posting reels, mini-vlogs, or any videos shot while in uniform on social media platforms like Instagram. The order warns of strict disciplinary proceedings under the Maharashtra Civil Services (Disciplinary and Appeal) Rules, 1979 for non-compliance.
The crackdown targets the viral “khaki swag” trend that saw younger officers gain big followings through entertaining, dance-filled, or motivational clips in uniform. The circular notes that such content often inadvertently shows office premises, government vehicles, equipment, or duty-related details potentially compromising operational security and confidentiality.
The Mumbai Police Social Media Lab has been tasked with actively monitoring platforms and flagging violations. The move aligns with a July 2025 Government Resolution regulating social media use by state government employees, which bars self-promotion, criticism of policies, sharing confidential material, or posting offensive content. It also mandates clear separation between personal and official accounts, prohibits displaying designations, logos, government property, or office details (except in profile photos), and stresses avoiding anything that could harm the force’s image or discipline.
Senior officers acknowledge that while many reels appeared harmless or even boosted public engagement, the risks of breaching secrecy or projecting an unprofessional vibe outweighed the perks. The trend had produced stars like Amol Kale, who amassed over 583,000 followers and collaborated with celebrities including Ranveer Singh, Nora Fatehi, and Malaika Arora.
For a force that thrives on discipline and discretion, this directive is less about killing fun and more about keeping the uniform’s authority intact on duty and off the feed. From now on, the only reels Mumbai cops are expected to chase are the ones involving actual lawbreakers.
