MAM
Geometry Encompass elevates Tanu Randhawa as COO – north
MUMBAI: Geometry Encompass, the leading experiential marketing and brand activation agency under WPP Network, has elevated Tanu Randhawa as chief operating officer – north. She will be operating out of the Gurugram office. Earlier, she was managing partner, a position she has held since 2015.
Randhawa joined Geometry Global Encompass, then Encompass, as an executive in 2000 straight out of college in Chandigarh. In her 19-year long stint with the company, she has grown to specialise in large format live experiences that span across events, exhibitions and brand activations. She has played a pivotal role in some of the award-winning special projects that the company has executed including the BMW i8 launch, opening ceremonies like the South Asian Games and Khelo India School Games and more than 6 Auto Expos for clients like Hyundai, FIAT, Eicher and Mercedes.
Randhawa has also handled a corporate portfolio of clients like Hyundai, Eicher, and luxury automakers like Mercedes and BMW. She continues to lead the BMW relationship for the agency. As part of the Special Projects team she has worked on several major events like the BRICS Summit and The India Africa Forum Summit among others.
Taking up the new role, Tanu Randhawa said, “The bigger role comes with bigger responsibilities. I am delighted by the faith Geometry Encompass has shown in me. My years at the agency have helped me carve a niche for myself in crafting live experiences and large format events. I look forward to taking the legacy ahead while leading an extremely talented and innovative team and to further strengthen our brand position.”
Speaking of her new role, CEO and MD Roshan Abbas said, “Experiential agencies need people at the top who can combine their expertise while embracing the new age world of digital and data. Tanu has been a passionate advocate for this world and for empowering her young and passionate team always. Since April she has been actively leading our new business development efforts while executing our large format projects. She has been instrumental in creating an environment where we embrace new ideas and has helped build a solution-centric approach with brands focused on long term partnerships.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
