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Geometry Encompass elevates Tanu Randhawa as COO – north
MUMBAI: Geometry Encompass, the leading experiential marketing and brand activation agency under WPP Network, has elevated Tanu Randhawa as chief operating officer – north. She will be operating out of the Gurugram office. Earlier, she was managing partner, a position she has held since 2015.
Randhawa joined Geometry Global Encompass, then Encompass, as an executive in 2000 straight out of college in Chandigarh. In her 19-year long stint with the company, she has grown to specialise in large format live experiences that span across events, exhibitions and brand activations. She has played a pivotal role in some of the award-winning special projects that the company has executed including the BMW i8 launch, opening ceremonies like the South Asian Games and Khelo India School Games and more than 6 Auto Expos for clients like Hyundai, FIAT, Eicher and Mercedes.
Randhawa has also handled a corporate portfolio of clients like Hyundai, Eicher, and luxury automakers like Mercedes and BMW. She continues to lead the BMW relationship for the agency. As part of the Special Projects team she has worked on several major events like the BRICS Summit and The India Africa Forum Summit among others.
Taking up the new role, Tanu Randhawa said, “The bigger role comes with bigger responsibilities. I am delighted by the faith Geometry Encompass has shown in me. My years at the agency have helped me carve a niche for myself in crafting live experiences and large format events. I look forward to taking the legacy ahead while leading an extremely talented and innovative team and to further strengthen our brand position.”
Speaking of her new role, CEO and MD Roshan Abbas said, “Experiential agencies need people at the top who can combine their expertise while embracing the new age world of digital and data. Tanu has been a passionate advocate for this world and for empowering her young and passionate team always. Since April she has been actively leading our new business development efforts while executing our large format projects. She has been instrumental in creating an environment where we embrace new ideas and has helped build a solution-centric approach with brands focused on long term partnerships.”
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Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
