MAM
K-POP Finally in India to Thrill Millennials
MUMBAI: One Take Media Co. (OTMC) is happy to announce their new content offering – K POP. They have more than 700+ songs in its library and approx. 60 episodes of K POP Music series. And OTMC is keen to expand their library even further
K Pop is genre of popular music originating from South Korea. Popularity of Korean language in India is growing with many youngsters opting for Korean Language as a foreign languageafter being fascinated by K-Pop. Indian youngsters are currently in the grip of “Hallyu” wave i.e. under influence of South Korean culture in terms of food, music, shows, beauty products and language
Indian audience has accepted Korean Drama Series with open arms and the same is expected with their music, K POP too. While the Indian audience is becoming more experimental and open to different music styles day by day. One Take Media Co. has taken the right step to enter the domain of K POP.
Mr. Anil Khera, Founder and CEO of One Take Media Co.,who himself is a pioneer in this industry for decades holds a lot of confidence and pleasure in bringing diversity to the entertainment consumption. He said, “Music is something which has always been a passion for Indian audience, I am just trying to bring more on the platter”.
One Take Media Co. has more than 10000+ hours of content and covers almost all the genres. It has a varied range of content involving Hollywood Movies, Hollywood Movies dubbed in all regional languages, Kids Movies, Kids Series, Kids Rhymes, Cooking Content, Korean series and Music.
MAM
Deep Chhabria steps up to APAC creative lead at Netflix
Veteran marketer expands role from India+SEA to oversee creative across Asia-Pacific after four-plus years at streamer.
MUMBAI: Deep Chhabria is levelling up at Netflix proving that when it comes to creative partnerships, he’s got the whole binge-watching region on speed dial. The streaming giant has elevated Chhabria to APAC creative lead, expanding his remit beyond his previous focus on India, South East Asia, Taiwan, and Hong Kong. Having clocked over four years with Netflix, he’s been the mastermind behind some of the platform’s most talked-about brand tie-ups in the region.
Standout collaborations under his watch include the Stranger Things 5 x Instamart mash-up, the cheeky Ba***ds of Bollywood activations with Boat and Airtel, Squid Game 2 hook-ups featuring Knorr, 5 Star, and Swiggy, plus the 4700 BC x Netflix play. He’s also driven key distribution deals like Netflix on Vi and Airtel Prepaid, blending content buzz with real-world accessibility.
With roughly 14 years in the game, Chhabria’s CV boasts stints at top agencies such as BBH India, Ogilvy & Mather, and Saatchi & Saatchi honing the craft that makes ads feel less like sales pitches and more like must-watch episodes.
Outside the office, he’s no stranger to the spotlight, a tutor at Miami Ad School in Mumbai, where his students have scooped gongs at Portfolio Nights, The One Show, and D&AD. Oh, and he’s a stand-up comedian who’s notched over 500 gigs across India and the US, even landing spots on Comedy Central India because apparently juggling global campaigns and killer punchlines is just another day at the desk.
The promotion underscores Netflix’s push to keep its APAC creative edge sharp amid fierce competition in the streaming wars. For Chhabria, it’s less a step up and more a wider canvas ready to script the next chapter of binge-worthy marketing magic across the region.
