MAM
Snapdeal launches Dhanteras e-store
New Delhi: Snapdeal, India’s largest value-focused ecommerce marketplace, announces the launch of its dedicated dhanteras e-store to provide popular items of the festival in one platform. The store has utensils, gold and silver jewellery and coins, gemstone, pooja items, cleaning items like brooms, and home decor.
Snapdeal has curated special discounts on gold coins and an affordable range of silver coins starting at Rs 149. These bars and coins are available from brands like MMTC Pamp, Bangalore Refinery, National India Bullion Refinery(NIBR), Goldsikka Jewels, and more. Coins in Ganesha, Laxmi and Radha Krishna designs are also available.
Gemstones have a discount of a minimum of 50%. There is also a range of precious gold earrings, mangalsutras, rings, necklaces, nose pins, chains, pendants and others in 14, 18 and 22 carats.
In addition to the discount offered on products, shoppers can avail an additional 25% instant discount on PNB cards, 20% instant discount on Rupay cards, and 15% discount on RBL bank cards and Federal bank debit cards.
“The design of items in the store is a combination of traditional and contemporary. They are put together in a systematic manner to ensure that shoppers have quick and easy access to all things needed on Dhanteras,” said Snapdeal spokesperson.
Home safes from brands like Godrej and Ozone are available starting Rs 2499.
The store also has over 12,000 copper utensils, a popular Dhanteras buy on Snapdeal. There are diaries for writing accounts and brooms on offer.
Idols, yantras, pooja thali, among other pooja items are available in great variety. Home decor like curtains, cushion cover, table mats has been added to help shoppers add last minute festive fervour to the home.
AD Agencies
Collective Creative Labs wins two Silver Effies, ranks top 15
Independent agency shines with strategy-led campaigns that move brands and culture
MUMBAI: Collective Creative Labs (CCL) has bagged two Silver Effies at the 25th Effie India Awards and claimed the 15th spot in the Agency of the Year rankings, marking a standout moment for the independent agency.
For a young agency built without legacy backing, these accolades go beyond trophies. They celebrate a fresh approach: starting with brand truth, sticking to strategy, and creating work that drives business, not just chatter.
Three years ago, Collective Artists Network spotted a gap in the market. Brands had access to creators and cultural moments but lacked cohesive strategy. CCL was born to fill that gap, blending cultural insight with disciplined brand planning to deliver campaigns that truly perform.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “We were already sitting at a rare intersection of culture, creators, entertainment and influence. But brands don’t need access alone; they need alignment. CCL brings strategy to the heart of culture so that it drives real brand growth.”
CCL’s campaigns, including work for Zebronics, Rakesh Masala and Liberty, have travelled far beyond paid media, not chasing virality, but earning it through clarity of insight and purpose. Big names are used to amplify thinking, not replace it.
Collective Creative Labs CEO and partner at Collective Artists Network Sanjana Jain added, “Great work starts with clarity, what the brand stands for, the consumer’s reality, and the business goal. In a world that loves spectacle, we focus on outcomes. These awards validate that approach.”
Both Silver-winning campaigns were built on immersive consumer understanding and sharp strategic thinking, reinforcing CCL as a performance-driven creative partner. Operating where brands, culture, entertainment and emerging media intersect, CCL represents a new kind of agency model, uniting talent, content, influence and strategy under one roof.
For CCL, these wins and the Agency of the Year ranking are just markers of momentum, not the finish line.
