MAM
MUBI and PVR Cinemas partner to launch ‘Mubi Go’
MUMBAI: Curated streaming service MUBI and PVR Cinemas – the largest cinema chain in India, announced that they have partnered to launch the cinema-going initiative MUBI GO in India this Friday.
As part of a MUBI subscription, members will now receive one complimentary ticket every week to see a film that has been hand-picked by MUBI in any PVR Cinema, via the MUBI GO app.
MUBI GO launches with Rian Johnson’s KNIVES OUT as its first ‘Film of the Week’, featuring an all-star cast including Daniel Craig, Chris Evans, Jamie Lee Curtis and Toni Collette. KNIVES OUT hits PVR Cinemas across the country this Friday, and is a witty and stylish modern-day murder mystery that follows the investigation of the death of crime novelist Harlan Thrombey (Christopher Plummer), led by Detective Benoit Blanc (Daniel Craig).
The nationwide initiative with PVR Cinemas means that MUBI GO users will be able to redeem tickets for the selected films in any PVR Cinema across India in its hugely popular Classic seat category at all mainstream auditoriums. Available to download on iOS and Android mobile devices from Friday, the MUBI GO app will list PVR Cinema schedules for the current ‘Film of the Week’ based on user locations, as well as show the film selection for the upcoming week.
MUBI GO expands to India after a successful launch in the UK, where members have enjoyed box office hits like ONCE UPON A TIME IN HOLLYWOOD and JUDY to specialty titles like THE SOUVENIR and BORDER.
PVR Ltd joint managing director Sanjeev Kumar Bijli commented, “We are thrilled to announce our collaboration with MUBI, MUBI GO is a new programming and marketing initiative that will put a spotlight on a curated set of character and narrative driven movies. PVR taking action to promote and celebrate more films and more storytellers is a healthy enhancement to the cinematic ecosystem, our partnership with MUBI is a step in the same direction.”
MUBI founder and CEO Efe Cakarel said, “I could not be more excited to launch MUBI GO with PVR Cinemas in India. It is a big milestone for us, with it being the second territory where we’ve introduced the initiative. After launching our film channels MUBI INDIA and MUBI WORLD this month, our members can now not only watch amazing hand-picked films online, but also in real cinemas across the country.”
Commenting on the association, PVR Pictures CEO Kamal Gianchadani said, “At PVR, we always try to innovate and push the envelope. This tie up dispels the myth that cinemas and OTT cannot collaborate. Because PVR is the top choice for blockbuster movies, many customers don’t realize that we screen more elevated and celebrated films than anyone else in the country. Our collaboration with MUBI will help us expose more movie goers to specialized films and increase their theatrical success.”
From Friday, MUBI members will find MUBI GO included in their existing subscriptions, and new members can subscribe for an introductory price of INR 199 for three months.
Subscriptions include MUBI GO and MUBI’s curated streaming service, which is home to an incredible collection of hand-picked films. Every day new films are introduced to each of its film channels including, MUBI WORLD, which presents acclaimed international films like MOONLIGHT, and MUBI INDIA, which is fully dedicated to Indian cinema and features cult classics like Kamal Swaroop’s OM DAR-B-DAR to films like BINNU KA SAPNA from rising star Kanu Behl.
Brands
Paytm taps Ujas Shah as vice president for sales, business development
Veteran executive to drive swiping devices and merchant-led growth
BENGALURU: Paytm has appointed Ujas Shah as vice president—sales business development, reinforcing its push to scale offline payments and device-led monetisation as competition in fintech intensifies.
In the role, Shah will lead business development for swiping devices, shape go-to-market strategy and oversee profit-and-loss execution across Paytm’s offline payments stack. His remit includes expanding distribution, tightening merchant lifecycle management and rolling out KPI-led sales systems aimed at improving acquisition and retention.
The appointment reads like an operational signal from the top: execution, discipline and scale now matter as much as growth. Industry executives say device-led payments, long viewed as margin accretive, are back in sharp focus.
Shah is a long-standing Paytm executive, having previously served as national sales head, assistant vice president and general manager for sales. Before joining the company, he held senior roles at Kinara Capital, where he was field sales head, and earlier at Idea Cellular, Tata Teleservices, Samsung Electronics and Asian Paints.
His two decades across telecom, consumer and fintech businesses give him a rare, cross-sector view of distribution-heavy models: an asset as Paytm looks to extract more value from its merchant base amid tighter capital and higher investor scrutiny.
