MAM
IdeateLab appoints Ravi Bhaya as CEO
Mumbai: IdeateLab has announced the appointment of Ravi Bhaya as its new chief executive officer. This comes on the back of the company recently repositioning itself as “The Outcome People” and marks a strategic chapter for the company with Ravi possessing a wealth of experience in digital acceleration, marketing transformation and driving business growth spanning multiple continents including Europe, Africa and Asia.
Ravi brings to his role as CEO, a distinguished career at global marketing services organisations including Publicis Groupe and Serviceplan Group holding responsibilities across various management functions. These include client leadership roles, revenue growth, spearheading business restructuring initiatives and managing cross-functional teams. In 2020, leveraging his wide industry knowledge including that of diverse markets and cultures, Ravi co-founded RSquared Global Ventures (R2GV) providing strategic consulting to scale-ups within the martech, content, commerce and data space on growth, innovation and ROI. He holds an MBA from the University of San Francisco and spent his formative years as an ex-professional tennis player.
“IdeateLab has established itself as a leader in the digital-first marcom solutions space. My objective is to build on this foundation fostering innovation and expanding our digital capabilities to deliver measurable business outcomes for our clients, powered by creative excellence” said Bhaya. “Our focus is on integrating cutting-edge solutions and data-driven strategies to stay ahead of market trends and further strengthen IdeateLab’s position in the industry. I am excited at the opportunity and grateful for the faith the IdeateLab management and teams have entrusted upon me” Bhaya added.
Welcoming Ravi Bhaya to the team, director Vrutika Dawda said “We are delighted to welcome Ravi Bhaya to IdeateLab as our new CEO. Ravi’s extensive experience and proven track record make him a perfect fit to lead IdeateLab into its next phase of growth. We are confident that under his leadership, IdeateLab will continue to set benchmarks in the industry and propel the company into a new era of innovation and success.
With Ravi at the helm, IdeateLab is set to further solidify its position as a leader in the digital-first marcom solutions space, committed to pioneering new capabilities and strategies that meet the evolving needs of businesses amid their digital transformation journey.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
