MAM
Maaza celebrates Mango Day
Mumbai: Maaza, Coca-Cola India’s homegrown mango beverage brand, pays tribute to the beloved fruit and the cherished spirit of dildaari that the brand has been championing. From family feasts on Sunday afternoons to social gatherings, Maaza has always evoked a sense of nostalgia, fostering connections over the taste of real juicy mangoes.
Crafted from real Alphonso mangoes, each bottle of Maaza captures the essence of this golden fruit, delivering a flavour that resonates with mango lovers across generations. The brand is also devoted to deseasonalizing the delight of mangoes, enabling enthusiasts to savour its taste year-long. It is why Maaza has become synonymous with pure joy. Its name, meaning “enjoy” in Hindi, is a promise—a promise that each drop will be a burst of delight, refreshing and utterly satisfying.
Since its inception in 1976, Maaza has transformed into a beloved companion in life’s special moments. However, in the past few years, the brand has also embarked on a journey to embody a purpose rooted in the generosity and warmth of mangoes with its meaningful campaigns. Maaza’s ‘Dildaari’ campaigns seamlessly weave the lusciousness of mangoes with the timeless virtue of dildaari, reminding us of the beauty in simple connections.
Reflecting on Mango Day and the legacy of Maaza, director-marketing at Coca-Cola India Ajay Konale said, “Maaza is more than a brand, it’s a drink that brings joy to millions of Indians. For five decades, it has continued to charm people with the authentic taste of real mangoes. This Mango Day, Coca-Cola India celebrates Maaza’s purpose of ‘Dildaari’ to spread positivity by forging meaningful, heartfelt connections.”
As you indulge in that refreshing sip, remember, that Maaza is a celebration of life, love, and the sweet moments we share together.
Brands
Zscaler, Airtel launch India AI Cyber Research Centre
New hub to boost cyber resilience and trusted AI use
NEW DELHI: As India’s digital engine roars ahead, so do the risks riding shotgun. In response, Zscaler, Inc. and Bharti Airtel have joined hands to launch the AI and Cyber Threat Research Center – India, a national initiative aimed at strengthening the country’s cyber defences and accelerating responsible AI adoption.
The centre is designed as a multi stakeholder platform that brings together industry, government and academia. Its mission is clear: protect critical sectors such as telecom, banking and energy, shield everyday digital users, and future proof India’s fast expanding online ecosystem.
India has long been a major innovation hub for Zscaler, with a substantial portion of its cyber research talent based here. With this new centre, that footprint evolves into a national collaboration engine. The idea is simple but ambitious, build in India, for India, and help power the country’s journey towards a secure and digitally self reliant future.
The timing is telling. India is building digital systems at population scale, not just enterprise scale. That scale has widened the attack surface dramatically. At the same time, cyber criminals and nation state actors are deploying AI to scan, probe and exploit vulnerabilities in minutes.
Zscaler’s research arm, ThreatLabz India, reports millions of infiltration attempts every month. These include espionage campaigns linked to regional geopolitical tensions, 1.2 million intrusion attempts from 20,000 sources targeting 58 Indian digital entities, and a rise in zero day exploit attempts across multiple industries.
In such an environment, perimeter based security models are struggling to keep pace. The new centre aims to push a shift towards secure by design systems and Zero Trust architecture.
Its strategy rests on four pillars: protect through real time intelligence, remediate by working directly with government agencies, facilitate adoption of AI driven security and Zero Trust frameworks, and build a stronger cybersecurity talent pipeline through specialised certifications.
As founding members, Zscaler and Airtel will combine global threat intelligence with local network visibility. Zscaler will deploy a dedicated India focused research team and draw insights from its Zero Trust Exchange platform, which processes over 500 billion daily transactions worldwide. Airtel, meanwhile, will contribute deep visibility into IoT and mobile traffic, helping detect suspicious activity faster and coordinate response across the ecosystem.
Bharti Airtel executive vice chairman Gopal Vittal, said the partnership extends Airtel’s commitment to safeguarding customers and the nation’s digital fabric. He added that the collaboration would address challenges unique to the Indian market and encourage secure and confident digital engagement.
Zscaler chief executive, chairman and founder Jay Chaudhry, said India’s digital ambition cannot be secured with legacy firewalls and VPNs. He noted that a modern Zero Trust architecture is essential for a hyper connected world and that the new centre would harness the scale of Zscaler’s global security cloud while empowering a new generation of Indian cyber defenders.
Additional members from critical public and private sectors are expected to join the initiative in the coming months, expanding its scope and deepening collaboration.
In a world where threats travel at machine speed, India’s answer is to think faster, collaborate wider and build smarter.
