MAM
Havas Media Group extends long-term partnership with Telefónica
NEW DELHI: Telefonica has once again awarded its global media account to Havas Media Group and extends the successful long-running partnership between the two companies. The international telecoms company, which owns key brands Movistar and O2, renewed the relationship after a thorough process.
It builds on a 6-year partnership that has delivered year on year ROI growth, as well as award-winning campaigns in the UK and Germany, and data-driven innovations around the world.
Earlier this year, Telefonica shared with Havas its ambition to build a new media operating model using data to drive a more effective, intelligent and relevant communications strategy for its key brands in leading markets in the UK, Spain, Germany and Hispam.
Havas Media Group and Telefónica have been engaged in a process to define that new media operating model – run remotely during Covid-19 – focused on how Havas Media Group will help deliver Telefonica’s commitment to industry-leading tech disruption, digital transformation and a data-led omnichannel approach.
Havas’ unique integrated agency model enabled Telefonica’s teams around the world to have even greater access to group-wide expertise in key areas such as data analytics, consultancy and performance optimisation, supplemented by the entertainment properties available through the Vivendi Group.
Havas Media Group Global CEO Peter Mears said, “We are absolutely thrilled to be able to continue our hugely successful partnership with Telefonica. Using our unique blend of data analytics and Mx (Meaningful Media Experiences), we were able to help Telefonica design the media model of the future. We are so excited to make that vision a reality.”
Telefónica Global Strategy and Corporate Affairs Director Eduardo Navarro said; “The Havas offering will deliver even greater flexibility in the increasingly competitive telco industry. We are just beginning to build our future vision for Telefonica worldwide, but know that, in Havas Media Group, we have a partner that will come with us on the journey.”
Brands
Himanshu Khanna joins CKA Birla Group as group chief marketing officer: report
Former Raymond lifestyle CMO to lead group-wide brand and marketing strategy
MUMBAI: According to a media report citing industry sources, senior marketing leader Himanshu Khanna has joined CKA Birla Group as group chief marketing officer.
Khanna moves from Raymond Limited, where he served as chief marketing officer for the lifestyle division since August 2021, overseeing the marketing transformation of the company’s nearly $1 billion lifestyle business. His tenure featured a sharper consumer focus, a digital-first operating model and large-scale retail and brand modernisation.
At Raymond, Khanna led brand strategy and growth across a broad portfolio including Raymond suiting and shirting, Park Avenue, ColorPlus, Parx, Ethnix by Raymond, ready-to-wear, Raymond Home and Raymond made-to-measure. His remit also covered retail marketing, digital marketing, consumer insights, visual merchandising and brand protection.
Before joining Raymond, Khanna was business head for the FMCG division at RP-Sanjiv Goenka Group, with full P&L responsibility. During this period, he scaled the snack brand Too Yumm!, drove rapid revenue growth, led the integration of Apricot Foods following its acquisition and executed a business turnaround.
Khanna’s career spans over three decades across global consumer companies, with senior leadership roles at Beam Suntory, Wrigley, PepsiCo, Cadbury and Nestlé.
Widely regarded as a seasoned marketing operator, Khanna is a familiar presence at leading industry forums and is considered among the most in-demand marketing leaders in the country.
