iWorld
MIPCOM 2020 goes completely digital with MIPCOM ONLINE+
KOLKATA: MIPCOM 2020 announces that the thirty-sixth annual international television content market will now take place entirely online as MIPCOM ONLINE+. The physical gathering, previously scheduled to take place as MIPCOM RENDEZVOUS CANNES, is cancelled due to the continued impact of Covid2019.
MIPCOM ONLINE+ will be centered around the digital MIPCOM Week that occurs from October 12 to October 16 and will include extended features before and after the main event.
MIPCOM Warm Up begins on 5 October and offers early access for participating delegates and exhibitors to make the most out of the MIPCOM digital marketplace by accessing Market Intelligence sessions, content and finance briefings and the MIPJunior Screenings platform, as well as the use of the MIPCOM Digital Hub to plan meetings for the MIPCOM Week.
MIPCOM Week will be open from October 12 to October 16 as a global online interactive business market including a fully digital “Main Stage Cannes” conference and screenings programme involving global upfronts, keynotes, market screenings, MIPCOM Diversify TV Excellence Awards and much more. In addition, the Virtual Exhibit Hub and the enhanced database will allow users to set up highly targeted, video business meetings between distributors, producers, buyers and all international delegates.
MIPCOM Follow Up+ runs from 17 October to 17 November and will offer replays of screenings, keynotes and conference sessions, from MIPCOM and MIPJunior. Delegates and exhibitors can continue to conduct business through the MIPCOM Online+ interactive database tools and Virtual Exhibit Hub as well as using the MIPJunior digital library.
“Our motivation has always been to bring together the global entertainment community around the flagship week of MIPCOM in order to support content discovery and new business deals, whether online or in-person,” Reed MIDEM’s Television Division director Laurine Garaude explains.
“We made clear when we announced MIPCOM RENDEZVOUS Cannes that we would only hold the physical market if conditions permitted. Due to the ongoing uncertainty around COVID-19 and recently increased travel restrictions, we believe that MIPCOM ONLINE+ is the most effective way to move forward and to gather the global television community around MIPCOM Week,” Garaude adds.
The third season of CANNESERIES, the International TV Series Festival, will take place in Cannes from October 9-14 and virtually on its new platform CANNESERIES LIVE from October 7-21.
iWorld
JioHotstar integrates ChatGPT for voice and text-based content discovery
Voice and text AI lets viewers explore shows, sports and more naturally
NEW DELHI: Watching TV just got chatty. JioHotstar has teamed up with OpenAI to roll out a ChatGPT-powered conversational interface that lets users discover content simply by speaking or typing what they want to watch. Gone are the days of endless scrolling or typing rigid keywords
The new AI feature supports multiple languages and understands moods, contexts, and preferences. Whether you’re in the mood for a romcom, a thriller, or a cricket highlight, the system responds with personalised recommendations drawn from JioHotstar’s catalogue of live and on-demand programming
Sports fans also get a front-row seat to AI-powered updates. You can ask for match scores, key moments, or player stats while staying tuned in, turning passive viewing into a more interactive experience
The integration doesn’t stop at the app. Entertainment-related questions asked directly within ChatGPT will now surface relevant JioHotstar content, linking viewers back to the streaming platform for seamless exploration
JioStar vice chairman Uday Shankar, said AI “marks a transformative shift for the media and entertainment industry. Our partnership with OpenAI will allow viewers to discover, engage with, and even curate content using their voice. This is a reimagining of the entertainment experience that feels deeply personal to every viewer”
OpenAI CEO of applications Fidji Simo added, “Entertainment used to be a one-way street. Now, AI turns every moment into an opportunity for deeper engagement. Viewers can move from watching to asking, from curiosity to recommendation in ways that feel natural, personal, and immediately useful”
The move highlights a broader trend in India’s streaming market: platforms are racing to make content discovery smarter, faster, and more context-aware as libraries expand and audiences demand personalised experiences.
