MAM
Vivo teams up with Mirzapur2
NEW DELHI: Mirzapur season 2 is all set to stream on Amazon Prime Video and viewers are eager to binge-watch the show after the previous season closed on a cliffhanger.
To leverage the series’ immense popularity and connect with Indian audiences, smartphone maker Vivo is tying up with Mirzapur. The brand has posted a video online which shows Guddu bhaiya and Munna bhaiya, the stars of Mirzapur, unboxing the all-new phone Vivo20 and sharing their experience in their trademark style, totally in character.
Vivo Smartphone digital marketing Prateek (Kumar) Midha said in a post on LinkedIn: “Happy to announce yet another Brand Collab between vivo V20 x Amazon Prime Video Mirzapur 2.
"Here is the first video we have co-created with the Mirzapur team as part of this association. Watch Guddu and Munna unboxing the all-new #vivoV20 and felt mesmerized by experiencing the ultra-sleek delight coming out from the box.”
Earlier this month, Amazon Prime Video unveiled a two-and-a-half-minute look at the sophomore season of Mirzapur that will drop on the streaming platform on October 23. The trailer sets up the war brewing between the Tripathis — Akhandanand “Kaleen” Tripathi (Pankaj Tripathi), his son and heir “Munna” Tripathi (Divyendu Sharma) and his rival's son Sharad Shukla (Anjum Sharma), and their former henchman “Guddu” Pandit (Ali Fazal).
The first season of the Amazon Prime Video series premiered on November 16, 2018. It became a runaway hit and developed a loyal fandom. Popular dialogues from the show were turned into viral memes.
The craze for the crime-thriller show is such that fans scoured the internet for details about the second season, so much so that it became the most popular question on Quora.
Brands
Paytm taps Ujas Shah as vice president for sales, business development
Veteran executive to drive swiping devices and merchant-led growth
BENGALURU: Paytm has appointed Ujas Shah as vice president—sales business development, reinforcing its push to scale offline payments and device-led monetisation as competition in fintech intensifies.
In the role, Shah will lead business development for swiping devices, shape go-to-market strategy and oversee profit-and-loss execution across Paytm’s offline payments stack. His remit includes expanding distribution, tightening merchant lifecycle management and rolling out KPI-led sales systems aimed at improving acquisition and retention.
The appointment reads like an operational signal from the top: execution, discipline and scale now matter as much as growth. Industry executives say device-led payments, long viewed as margin accretive, are back in sharp focus.
Shah is a long-standing Paytm executive, having previously served as national sales head, assistant vice president and general manager for sales. Before joining the company, he held senior roles at Kinara Capital, where he was field sales head, and earlier at Idea Cellular, Tata Teleservices, Samsung Electronics and Asian Paints.
His two decades across telecom, consumer and fintech businesses give him a rare, cross-sector view of distribution-heavy models: an asset as Paytm looks to extract more value from its merchant base amid tighter capital and higher investor scrutiny.
