MAM
Dell is India’s most trusted brand: TRA report
NEW DELHI: Dell has achieved top spot as India’s most trusted brand, for the second year in a row, in TRA’s Brand Trust Report (BTR) 2020. In the second place is Mi Mobiles, which also led the mobile phone category for the first time this year. Samsung Mobiles secured the third place, followed by Apple iPhone and LG Televisions taking fourth and fifth ranks, respectively.
Oppo took the sixth spot on the trust ranks this year. Hindi GEC Sony Entertainment Television came in seventh, featuring among the top ten for the first time in ten years. Maruti Suzuki was in eighth place, and also the leader in the automobile super-category. The ninth most trusted brand rank went to Samsung Televisions, with Vivo mobile phones finishing tenth. Five mobile phone brands made it to the top-ten list from among the twenty listed, making it the largest category in the report.
TRA’s Brand Trust Report 2020 is the result of comprehensive primary research conducted on its proprietary 10-brand-behaviours which make up the brand trust matrix. This year’s study had 1,711 consumer-influencers across 16 cities as respondents and over 8,000 unique brands were analysed, from which the top 1,000 brands have been listed in this year’s report. The report lists 323 categories and 41 super-categories and F&B and FMCGs.
The categories with the largest number of brands are F&B (151 brands) and FMCG (144 brands) contributing to 29.5 per cent of the total brands. LG secures a grand slam with leadership in televisions (all-India rank 5), refrigerators (All-India Rank 14), washing machines (all-India rank 26). Some other category leaders in TRA’s Brand Trust Report 2020 are Patanjali Dant Kanti (all-India rank 15) from toothpaste category which has broken the nine-year winning streak of Colgate, and Airtel (all-India rank 20) from mobile service providers.
Other category leaders include, Tanishq (all-India rank 48) in jewellery, Euro Kids (all-India rank 52) in pre-school, American Express (all-India rank 59) in credit cards, Muthoot Finance (all-India rank 60) in financial services, Jeep (all-India rank 64) in SUV manufacturer, Zee5 (all-India rank 108) leads in OTT, Okaya (all-India rank 140) in inverter batteries, and Livpure (all-India rank 141) in water purifiers.
TRA CEO N Chandramouli said “The Covid times have been harrowing for brands, and even consumers have been in an extended state of anxiety for multiple reasons. The impact of the pandemic is visible on the trust placed in brands, leading to a dethroning of many erstwhile category leaders.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
