MAM
Dell is India’s most trusted brand: TRA report
NEW DELHI: Dell has achieved top spot as India’s most trusted brand, for the second year in a row, in TRA’s Brand Trust Report (BTR) 2020. In the second place is Mi Mobiles, which also led the mobile phone category for the first time this year. Samsung Mobiles secured the third place, followed by Apple iPhone and LG Televisions taking fourth and fifth ranks, respectively.
Oppo took the sixth spot on the trust ranks this year. Hindi GEC Sony Entertainment Television came in seventh, featuring among the top ten for the first time in ten years. Maruti Suzuki was in eighth place, and also the leader in the automobile super-category. The ninth most trusted brand rank went to Samsung Televisions, with Vivo mobile phones finishing tenth. Five mobile phone brands made it to the top-ten list from among the twenty listed, making it the largest category in the report.
TRA’s Brand Trust Report 2020 is the result of comprehensive primary research conducted on its proprietary 10-brand-behaviours which make up the brand trust matrix. This year’s study had 1,711 consumer-influencers across 16 cities as respondents and over 8,000 unique brands were analysed, from which the top 1,000 brands have been listed in this year’s report. The report lists 323 categories and 41 super-categories and F&B and FMCGs.
The categories with the largest number of brands are F&B (151 brands) and FMCG (144 brands) contributing to 29.5 per cent of the total brands. LG secures a grand slam with leadership in televisions (all-India rank 5), refrigerators (All-India Rank 14), washing machines (all-India rank 26). Some other category leaders in TRA’s Brand Trust Report 2020 are Patanjali Dant Kanti (all-India rank 15) from toothpaste category which has broken the nine-year winning streak of Colgate, and Airtel (all-India rank 20) from mobile service providers.
Other category leaders include, Tanishq (all-India rank 48) in jewellery, Euro Kids (all-India rank 52) in pre-school, American Express (all-India rank 59) in credit cards, Muthoot Finance (all-India rank 60) in financial services, Jeep (all-India rank 64) in SUV manufacturer, Zee5 (all-India rank 108) leads in OTT, Okaya (all-India rank 140) in inverter batteries, and Livpure (all-India rank 141) in water purifiers.
TRA CEO N Chandramouli said “The Covid times have been harrowing for brands, and even consumers have been in an extended state of anxiety for multiple reasons. The impact of the pandemic is visible on the trust placed in brands, leading to a dethroning of many erstwhile category leaders.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
