GECs
Hungama adds Supa Strikas to programming line-up
MUMBAI: Hungama, known for engaging kids with entertaining content that is specially curated for them, will be taking the fun quotient a notch higher with the launch of a brand new show – Supa Strikas on 21 December 2020 at 7.30 PM.
Reaching out to a whopping 670* + million kids, the channel has consistently been entertaining young viewers with shows and characters that they love and has become a favourite amongst them. The Hagemaru Show is one of the most loved shows in the genre enjoying a high viewership with 427* impressions along with Shinchan which garnered 319* impressions in addition to other popular series like Selfie with Bajrangi and more.
Following the success of the existing series, the channel will now launch Supa Strikas for the first time on Indian Television. With a narrative that follows a leading football team as they journey across the globe and outer space, the series will take the young viewers through the behind the scenes at the world's greatest soccer club who are on a quest to win the prized Super League trophy.
“Hungama, through the shows and characters, has always celebrated the spirit of childhood; capturing the child’s imagination, playfulness and the zest to be adventurous. Kids have loved the series that we bring on Hungama and the consistent performance of the channel along with the success of all our shows are a testament to its success and popularity. Our newest show Supa Strikas will be a perfect addition to the channel bringing in elements of fun, adventure, sportsmanship and friendship,” said a Disney Kids Network spokesperson.
Today, the Disney Kids Network is one of the most preferred destinations for entertainment by kids and commands a share of 31 per cent*among kids.
* Source: BMW Software, India Urban, 2-14 YRS, All Days, 0700-2300, Wk 41-48’ 20
Catch Supa Strikas on Hungama from Monday to Thursday at 7:30 PM, 21 December onwards.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
